Search results
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Lady Gaga (A) (Spanish version)
Elberse, Anita; Christensen, MichaelCase HBS-513S22MarketingIn September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been canceled. Carter knows that continuing the tour solo comes with huge risks, but scaling it back to smaller theaters or postponing the tour altogether has disadvantages as well. Making matters more complicated, Carter also has to consid...Starting at €8.20
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Lady Gaga (B) (Spanish Version)
Elberse, Anita; Christensen, MichaelCase HBS-513S23MarketingEn marzo de 2011, Troy Carter, gerente de la estrella del pop Lady Gaga, reflexiona sobre las decisiones tomadas en relación con la gira de conciertos de artista y se enfrenta a un nuevo conjunto de desafíos en relación con el lanzamiento del nuevo disco de Lady Gaga, Born This Way. Es un enorme, lanzamiento caro similar a la de una película de "grandes eventos" la mejor manera de sacar provecho de la popularidad de Gaga, o es un enfoque más mode...Starting at €5.74
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J & B (Spanish Version)
McCracken, GrantCase HBS-503S36MarketingMichael Stoner se encuentra llamado a la posición de una vez venerable marca y altamente rentable de whisky escocés. Debe encontrar una tendencia cultural.Starting at €8.20
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License to Overkill (HBR Case Study and Commentary) (Spanish version)
Nunes, Paul F.; McCracken, Grant; Soden, Jack; Rothwell, Timothy; Griffith, BillArticle HBS-R0212AMarketingSheldon Bloomfield, senior vice-president of character properties for Multi-Media Worldwide, has a hit with Baby Ruby. Originally a children's book character, Ruby has become the fastest growing kids' show on television. In fact, Bloomfield's starting to wonder whether Baby Ruby is his evergreen property--the one that will generate licensing income for years to come. Bloomfield has many offers on the table, including one from the nation's leading...Starting at €8.20