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Consorcio Metalplástico S.A. de C.V. Jumbo MR
Pérez Pineda, Felipe; Heredia Soto, Margarita; Galaz Vega, Rosa de las Nieves; IESDE Business School; UPAEPCase INCAE-12379Finance, Marketing, Service and Operations ManagementEl presente caso se basa en la empresa Pyme de origen Mexicano denominada Consorcio Metalplástico. Este caso presenta diversos retos, tanto financieros como comerciales a los que se debe enfrentar el Director. La empresa produce juegos aptos para gente de todas las edades e incluso discapacitados, aparatos de gimnasio al aire libre y mobiliario urbano. El caso presenta una disyuntiva, pues aunque los resultados de 2012 indicaron un beneficio de u...Starting at €8.20
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Consorcio Metalplástico S.A. de C.V. Jumbo MR - Nota del Instructor
Pérez Pineda, Felipe; Heredia Soto, Margarita; Galaz Vega, Rosa de las NievesTeaching Note INCAE-12379NEFinance, Marketing, Service and Operations ManagementNota del Instructor del caso “Consorcio Metalplástico S.A. de C.V. Jumbo MR”Starting at €0.00
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Innovation in Caffeination (Spanish version)
Norton, Michael I.; Dann, JeremyCase HBS-513S20MarketingCorporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with caf chain and packaged coffee ventures. In the 1970s and '80s, the iconic Juan Valdez ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garners the Colombian coffee industry price premiums in international markets, especially the US. By the 2000s, Colombia's coffee sector i...Starting at €8.20