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66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
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66Agency: Building an Influencer Marketing Firm - Teaching Note
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayTeaching Note IVEY-8B19A029-EMarketingTeaching note for product 9B19A029.Starting at €0.00
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20
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Gestión de precios en Forum Barcelona 2004
Grasas, Alex; Ribera, JaumeCase P-1070MarketingEl caso plantea la posible aplicación de la metodología de precios dinámicos a la venta de tickets para el Fórum Universal de las Culturas Barcelona 2004. A principios de enero de 2004, la organización había vendido un número importante de entradas y se planteaba cómo gestionar la venta del resto antes de la inauguración del evento.Starting at €8.20
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store - Teaching Note
Ali Tezer; Matthew PhilpTeaching Note IVEY-W25405-EKnowledge and Communication, MarketingTeaching note for product W25404.Starting at €0.00