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Marketing in an Unpredictable World (Spanish version)
Watts, Duncan J.; Hasker, SteveArticle HBS-F0609GMarketingPredicting entertainment mega-hits is a risky proposition. Instead, marketers can adopt five strategies to exploit consumers' social influence as it emerges.Starting at €8.20
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Viral Marketing for the Real World (Spanish version)
Watts, Duncan J.; Peretti, JonahArticle HBS-F0705AMarketingBy combining viral-marketing tools with mass marketing, you can extend your reach at minimal cost.Starting at €8.20