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The Renault KWID: Disrupting India's Hatchback Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A023-EPublished: Apr 20, 2017Reviewed: Apr 20, 2017Format: PDFPages: 11Language: English - Case
Tiktauli de Corps: A Branding Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A066-EPublished: Dec 7, 2018Reviewed: Dec 7, 2018Format: PDFPages: 13Language: English - Teaching Note
Tiktauli de Corps: A Branding Dilemma - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A066-EPublished: Dec 7, 2018Reviewed: Dec 7, 2018Format: PDFPages: 12Language: English - Teaching Note
Brand W: Strategizing for Omni-Channel Retail - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A046-EPublished: Jul 16, 2018Reviewed: Sep 7, 2018Format: PDFPages: 12Language: English - Article
El caso HBR: No intente hacer esto en otro pa s
Collection: HBSP (USA)Ref.: HBS-R0809APublished: Sep 1, 2008Format: PDFPages: 9Language: Spanish - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Article
Don't Try This Offshore (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0809Z-EPublished: Sep 1, 2008Format: PDFPages: 5Language: English - Technical Note
La identidad de la marca
Collection: IESE (España)Ref.: MN-364Published: Sep 20, 2007Format: PDFPages: 12Language: Spanish - Technical Note
Extensión de la marca
Collection: IESE (España)Ref.: MN-366Published: Sep 20, 2007Format: PDFPages: 9Language: Spanish - Technical Note
Fuentes externas del valor de la marca
Collection: IESE (España)Ref.: MN-365Published: Jun 12, 2007Format: PDFPages: 12Language: Spanish