Search results
-
Castañer, S.A.
Gallo, Miguel Ángel; Nueno, José Luis; Segarra, José AntonioCase M-677MarketingDespués de quince años de presencia en mercados exteriores, los propietarios de Castañer -empresa dedicada a la fabricación y comercialización de alpargatas- se plantean los posibles caminos futuros a seguir. La apertura de delegaciones propias en Italia y Estados Unidos, la incorporación de nuevas líneas de calzado y la creación de una cadena de tiendas al detall son algunas de las alternativas a explorar.Starting at €8.20
-
Positioning Urzza: Launching a New Energy Drink - Teaching Note
Ritu Mehta; Robin SinghTeaching Note IVEY-8B16A009-EMarketingTeaching note for product 9B16A009.Starting at €0.00
-
Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Ritu Mehta; Debabrata GhoshCase IVEY-9B15A021-EMarketing, StrategyOptima Business Group (OBG), a consumer packaged goods firm, achieved significant improvements in its sales and distribution processes through the implementation of sales force automation (SFA). The implementation was carried out in the urban markets of OBG, but it was not an easy journey. The chief technology officer has to decide whether OBG should implement SFA in its rural markets and, if so, how it should be executed. What are the risks and ...Starting at €8.20
-
QualityKiosk: Sales Force Design for Anabot - Teaching Note
Sreeram Sivaramakrishnan; Anuroop KrishnaTeaching Note IVEY-W28436-EMarketing, StrategyTeaching note for product W28435.Starting at €0.00
-
Biba: Stitching Plans for Growth
Ritu Mehta; Prateeth NayeeniCase IVEY-9B16A037-EEntrepreneurship, Marketing, StrategyAfter solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Bi...Starting at €8.20
-
Wipro Consumer Care: Merchandising for Success
Sreeram Sivaramakrishnan; Gaurav Thapar; Varun Gattani; Abhra ChatterjeeCase IVEY-9B14A031-EMarketing, StrategyVisual merchandising (VM) plays an important role in hypercompetitive product categories. Though shoppers may be exposed to advertisements extolling the virtues of brands, they tend to get swayed at the point of purchase due to an attractive display or simply because of the prominence of a brand at the retail location. As such, companies must invest in processes and infrastructure to make effective VM possible.Wipro Consumer Care and Lighting is ...Starting at €8.20
-
Biba: Stitching Plans for Growth - Teaching Note
Ritu Mehta; Prateeth NayeeniTeaching Note IVEY-8B16A037-EMarketingTeaching note for product 9B16A037.Starting at €0.00
-
QualityKiosk: Drawing up a Sales Strategy - Teaching Note
Sreeram Sivaramakrishnan; Anuroop KrishnaTeaching Note IVEY-8B17A064-EMarketingTeaching note for product 9B17A064.Starting at €0.00
-
Pulse Candy: Sustaining the Brand Differentiation - Teaching Note
Ritu Mehta; Mayank MoreTeaching Note IVEY-8B18A032-EMarketingTeaching note for product 9B18A032.Starting at €0.00
-
Castañer, S.A.
Gallo, Miguel Ángel; Nueno, José Luis; Segarra, José AntonioCase M-677-EMarketingStarting at €8.20