Search results
-
Incubation and the Hong Kong Science and Technology Parks Corporation
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiCase IVEY-9B19A038-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and di...Starting at €8.20
-
OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieCase IVEY-W27829-EKnowledge and Communication, MarketingGreen Monday Group (GMG) was founded in 2012 with a mission to “construct a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering.” In 2020, GMG partnered with McDonald’s in Hong Kong and launched six dishes featuring OmniPork Luncheon Meat, a plant-based meat substitute that GMG had developed. In February 2021, the chief executive officer and ...Starting at €8.20
-
Hung Fook Tong: From Hong Kong to China
Andrew C.F. Chan; Howard Lam; Hugh Thomas; Elsie TsuiCase IVEY-9B16A016-EMarketing, StrategyIn 2014, the general manager of the established and successful Hong Kong-based company Hung Fook Tong, which produced and sold herbal teas, wondered how his company could profitably expand to mainland China. After Hung Fook Tong’s recent initial public offering on the Hong Kong Stock Exchange, its shareholders’ equity had tripled. The initial public offering committed Hung Fook Tong to expanding its business in mainland China; however, that marke...Starting at €8.20
-
Incubation and the Hong Kong Science and Technology Parks Corporation - Teaching Note
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiTeaching Note IVEY-8B19A038-EMarketingTeaching note for product 9B19A038.Starting at €0.00
-
OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China - Teaching Note
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieTeaching Note IVEY-W27830-EKnowledge and Communication, MarketingTeaching note for product W27829.Starting at €0.00
-
SenseTime Global IPO: Strategic Reaction to American Attack
Pong Yuen Howard Lam; Hugh ThomasCase IVEY-W33293-EFinance, MarketingHong Kong-headquartered SenseTime Group Inc. (SenseTime) was founded in 2014 to commercialize artificial intelligence (AI) and was a global leader in deep-learning AI, with applications in Smart Business (facial recognition), Smart City (property damage and theft detection), Smart Life (interacting with the Internet of Things to improve consumer experience), and Smart Auto (autonomous driving). December 10, 2021, was supposed to be the date for s...Starting at €8.20
-
SenseTime Global IPO: Strategic Reaction to American Attack - Teaching Note
Pong Yuen Howard Lam; Hugh ThomasTeaching Note IVEY-W33294-EFinance, MarketingTeaching note for product W33293.Starting at €0.00