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Success HR: Simplifying For Success
Dominic Lim; Jarvis Lu; Amaara DhanjiCase IVEY-9B20A041-EEntrepreneurship, Marketing, StrategyIn late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human resStarting at €8.20
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Success HR: Simplifying For Success - Teaching Note
Dominic Lim; Jarvis Lu; Amaara DhanjiTeaching Note IVEY-8B20A041-EMarketingTeaching note for product 9B20A041.Starting at €0.00
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Sachi Superfoods: In Pursuit of the Next Superfood
Dominic Lim; Kayla Gray; Anay GaneriwalaCase IVEY-W34703-EEntrepreneurship, MarketingAfter importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.Starting at €8.20
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Sachi Superfoods: In Pursuit of the Next Superfood - Teaching Note
Dominic Lim; Kayla Gray; Anay GaneriwalaTeaching Note IVEY-W34704-EEntrepreneurship, MarketingTeaching note for product W34703.Starting at €0.00