Search results
- Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Case
J & J (Philippines), Inc. - Polvo Facial Johnson's (A) (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9A94AS06Published: Dec 31, 2003Reviewed: May 1, 2000Format: PDFPages: 10Language: Spanish - Case
Gatorade (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9A87AS01Published: Nov 14, 2003Format: PDFPages: 13Language: Spanish - Technical Note
The Brand: Form, Content, and Management (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: MN-347-PBPublished: Dec 1, 2004Format: PDFPages: 13Language: Portuguese Brasil - Case
Grupo Bodegas Milenio (B)
Collection: San Telmo (España)Ref.: IIST-FHI-29Published: Mar 6, 2013Format: PDFPages: 5Language: Spanish - Case
Grupo Bodegas Milenio (C)
Collection: San Telmo (España)Ref.: IIST-FHI-30Published: Mar 6, 2013Format: PDFPages: 5Language: Spanish - Technical Note
La identidad de la marca
Collection: IESE (España)Ref.: MN-364Published: Sep 20, 2007Format: PDFPages: 12Language: Spanish - Technical Note
Extensión de la marca
Collection: IESE (España)Ref.: MN-366Published: Sep 20, 2007Format: PDFPages: 9Language: Spanish - Technical Note
Fuentes externas del valor de la marca
Collection: IESE (España)Ref.: MN-365Published: Jun 12, 2007Format: PDFPages: 12Language: Spanish - Technical Note
La comunicación comercial: una posible clasificación
Collection: IESE (España)Ref.: MN-360Published: Mar 13, 2007Format: PDFPages: 12Language: Spanish