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- Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Technical Note
The Brand: Form, Content, and Management (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: MN-347-PBPublished: Dec 1, 2004Format: PDFPages: 13Language: Portuguese Brasil - Case
J & J (Philippines), Inc. - Polvo Facial Johnson's (A) (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9A94AS06Published: Dec 31, 2003Reviewed: May 1, 2000Format: PDFPages: 10Language: Spanish - Case
Gatorade (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9A87AS01Published: Nov 14, 2003Format: PDFPages: 13Language: Spanish - Case
Uber Pricing Strategies and Marketing Communications
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0871-EPublished: May 23, 2014Reviewed: May 2, 2016Format: PDFPages: 15Language: English - Technical Note
La identidad de la marca
Collection: IESE (España)Ref.: MN-364Published: Sep 20, 2007Format: PDFPages: 12Language: Spanish - Technical Note
Extensión de la marca
Collection: IESE (España)Ref.: MN-366Published: Sep 20, 2007Format: PDFPages: 9Language: Spanish - Technical Note
Fuentes externas del valor de la marca
Collection: IESE (España)Ref.: MN-365Published: Jun 12, 2007Format: PDFPages: 12Language: Spanish - Technical Note
La comunicación comercial: una posible clasificación
Collection: IESE (España)Ref.: MN-360Published: Mar 13, 2007Format: PDFPages: 12Language: Spanish - Technical Note
El valor de la marca y sistemas de valoración
Collection: IESE (España)Ref.: MN-348Published: Nov 25, 2004Format: PDFPages: 15Language: Spanish