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Changing the Rules of the Game
Ferraro, Fabrizio; Malone, Thomas W.; Ricart Costa, Joan Enric; Ryans A.Dossier DOS-4-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategySometimes the best way to get a jump on rivals is to rewrite the norms. When your turn comes, be ready to go!Starting at €15.00
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El reto de pensar en global
Kusyk, Sophia; Mooij, Marieke de; Reiche, B. Sebastian; Sánchez-Runde Sánchez, Carlos; Steers, Richard M.Dossier DOS-5Business Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyEl mundo se ha hecho más pequeño pero los retos son hoy más grandes. Necesitamos pensar sin fronteras.Starting at €15.00
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Innovación: energía para crecer
Rao, Jay; García Pont, Carlos; Rocha e Oliveira, Paulo; Cooper, Robert G.; Vilà Vilar, JoaquimDossier DOS-14Innovation and Change, Knowledge and Communication, Marketing, StrategySi queremos dar la vuelta a nuestras empresas y volver a crecer, solo nos queda innovar.Starting at €15.00
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Cómo orientar la estrategia al cliente
Fader, Peter; Villanueva Galobart, Julián; Parasuraman, A.Dossier DOS-17Marketing, Service and Operations Management, StrategyLos clientes ya han tomado el poder. ¿Qué debe hacer la empresa para gestionarlos?Starting at €15.00
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Making Decisions: More Than You Think
de Santiago, Rafael; Iyengar, Sheena; Brion, SebastienDossier DOS-19-EDecision Analysis, Leadership and People Management, MarketingCan´t make up your mind? This dossier will not only help you to make decisions, it will ensure they are smart.Starting at €15.00