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- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A009-EPublished: Feb 28, 2017Reviewed: Mar 15, 2017Format: PDFPages: 7Language: English - Case
Netflix (Spanish version)
Collection: HBSP (USA)Ref.: HBS-608S26Published: May 31, 2007Reviewed: Nov 19, 2007Format: PDFPages: 17Language: Spanish - Case
Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17M052-EPublished: Apr 20, 2017Reviewed: Apr 25, 2017Format: PDFPages: 11Language: English - Case
Make in India: The Operating and Marketing Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A030-EPublished: Jun 26, 2015Reviewed: Oct 19, 2015Format: PDFPages: 13Language: English - Case
Oliver’s Diner
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16D008-EPublished: Jul 25, 2016Reviewed: May 1, 2016Format: PDFPages: 3Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Article
Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
Collection: HBSP (USA)Ref.: HBS-R0801F-EPublished: Jan 1, 2008Format: PDFPages: 10Language: English - Teaching Note
Netflix, Teaching Note
Collection: HBSP (USA)Ref.: HBS-607139-EPublished: May 31, 2007Reviewed: May 26, 2011Format: PDFPages: 15Language: English - Case
Shoes of Prey: Managing the Dark Side of Value Co-creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A022-EPublished: Mar 31, 2020Reviewed: Jan 12, 2021Format: PDFPages: 8Language: English