Search results
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Nokia: From In-house to Joint R&D
Marcus Moller Larsen; Torben PedersenCase IVEY-9B11M114-EEntrepreneurship, Service and Operations Management, StrategyThis case describes the organizational and strategic challenges of outsourcing research and development (R&D) activities from Denmark to China. Nokia Denmark was founded in 1996 as a subsidiary of the Nokia Corporation and contained the largest Nokia R&D unit, concentrating on the development of mobile phones, outside Finland. In 2007, Nokia Denmark received instructions from corporate headquarters to drastically increase the number of mobile pho...Starting at €8.20
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Carlsberg in Emerging Markets
Michael W. Hansen; Torben Pedersen; Marcus Moller LarsenCase IVEY-9B11M009-EService and Operations Management, StrategyRisking becoming the target of a hostile takeover or being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into rapidly growing emerging markets to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned among the five largest breweries in the world. In the Russian market — one of the fastest-growing markets in the world — Car...Starting at €8.20
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Vestas Wind Systems A/S - Exploiting Global R&D Synergies
Torben Pedersen; Marcus Moller LarsenCase IVEY-9B09M079-EEntrepreneurship, Service and Operations Management, StrategyWith a change in management in 2005 came a radical reorganization and the announcement of several new strategic initiatives. Among the initiatives was the establishment of the Vestas Technology research and development (R&D) business unit with an aim of achieving global leadership in all core technology areas and, consequently, strengthening the core competence for the company. By 2008, Vestas had succeeded in setting up a global R&D network with...Starting at €8.20
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Lego Group: An Outsourcing Journey - Teaching Note
Marcus M. Larsen; Torben Pedersen; Soren Gantov FrolundeTeaching Note IVEY-8B10M94-EService and Operations Management, StrategyTeaching note for product 9B10M094.Starting at €0.00
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Wonderful Management of Disney, The
Huete, Luis María; Schofield, MarkTechnical Note PN-283-EService and Operations ManagementThis note summaries the history and management concepts and practices of Disney, one of the most successful service companies of the world. The note explores the managerial logic behind the «Pixie Dust» Magic that Disney is able to set in place and Disney's current businesses.Starting at €8.20
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Note on After-Sales Services
Huete, Luis María; Schofield, MarkTechnical Note PN-292-EService and Operations ManagementThe primary goal of this note is to provide an overview of the evolution and growing importance of after-sales service and its place in the Service Mix, as well as to suggest a more conceptual definition of service in association with the standard concepts and structures underlying the marketing of a physical or tangible good. Building on the hypothesis that every company must progressively put itself in the position of creating a coherent global...Starting at €8.20
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Danfoss — Global Manufacturing Footprint
Torben Pedersen; Jacob PyndtCase IVEY-9B11M049-EService and Operations Management, StrategyAWARD WINNING CASE - Supply Chain Management Award, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case examines the supply chain, managerial, and organizational challenges facing a large European industrial company competing in a mature industry with strong price pressure. Established in the 1930s in Denmark, Danfoss initially produced automatic valves for refrigeration plants. The company has since grow...Starting at €8.20
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ISS & Nordea: Facility Management in the Nordic Region
Torben Pedersen; Bent PetersenCase IVEY-9B12D005-ELeadership and People Management, Service and Operations Management, StrategyNordea Bank had emerged as the largest financial group in the Nordic region. As part of its consolidated approach, Nordea’s top management had made the strategic decision to outsource a number of the company’s peripheral activities, such as catering, security, and cleaning, in order to focus on the core business of banking. In Denmark, Finland, and Sweden, some services had been outsourced to one of the leaders in the facility management (FM) mar...Starting at €8.20
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NH Hotels - Teaching Note
Huete, Luis María; Schofield, MarkTeaching Note PT-6-EService and Operations Management(Case P-772). Use is restricted to Academic Institutions.Starting at €0.00
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Emerging paradigm in service management, The
Huete, Luis María; Schofield, MarkTechnical Note PN-301-EService and Operations ManagementService management has stringently adhered to a baseline concept for nearly three decades: minimize the cost and the dimensions of the service encounter in order to deliver the simplest, most inexpensive product to the consumer. Only recently have some "renegade" managers within the industry come to recognize that the service encounter is not a connection between two like mechanical parts, but rather an interpersonal exchange where a company seek...Starting at €8.20