Search results
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Eurostar and the Channel Tunnel Incident (A)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCase M-1251-EMarketing, Service and Operations ManagementThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Starting at €8.20
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Vacunación en Bogotá ante la descentralización y reforma del sistema de salud en Colombia (A)
Gallardo H. M.; Camacho M.; Tono T.; Pancorvo J.; Ribera, JaumeCase P-1028Service and Operations ManagementLa descentralización dentro de la reforma del sector salud ha tenido un gran impacto en los resultados de la salud pública. El caso muestra las dificultades encontradas a nivel regional y las decisiones que se han tomado para lograr los objetivos trazados. El caso presenta una descripción general de algunas intervenciones públicas en el contexto de la reforma de salud en Colombia, y se concentra en el análisis descriptivo de la evolución, decisio...Starting at €8.20
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Vaccination in Bogotá before the decentralisation and reform of the Health System in Colombia (A)
Gallardo H. M.; Camacho M.; Tono T.; Pancorvo J.; Ribera, JaumeCase P-1028-EService and Operations ManagementDecentralization as part of the reform of the health system has had a significant impact on the effectiveness of the public health system. The case shows the difficulties encountered in regional management and the decisions that have been made to achieve the goals that have been set. The case provides a general description of certain government initiatives in the context of the reform of the health system in Colombia, subsequently focusing on the...Starting at €8.20
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Vacunación en Bogotá ante la descentralización y reforma del sistema de salud en Colombia (B)
Gallardo H. M.; Camacho M.; Tono T.; Pancorvo J.Case P-1029Service and Operations ManagementLa descentralización dentro de la reforma del sector salud ha tenido un gran impacto en los resultados de la salud pública. El caso muestra las dificultades encontradas a nivel regional y las decisiones que se han tomado para lograr los objetivos trazados. El caso presenta una descripción general de algunas intervenciones públicas en el contexto de la reforma de salud en Colombia y se concentra en el análisis descriptivo de la evolución, decision...Starting at €5.74
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Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCase M-1251-PBMarketing, Service and Operations ManagementThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Starting at €8.20
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Eurostar and the Channel Tunnel Incident (B): Eurostar's Immediate Reaction
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCase M-1256-EMarketing, Service and Operations ManagementThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (B) case describes the actions taken by Eurostar management immediately following the incident.Starting at €5.74
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Vaccination in Bogotá before the decentralisation and reform of the health system in Colombia (B)
Gallardo H. M.; Camacho M.; Tono T.; Pancorvo J.Case P-1029-EService and Operations ManagementHealth sector decentralization and reform in Colombia has had a major impact on public health outcomes. The case shows the difficulties at the regional level and the decisions that were taken to accomplish the objectives set. The case gives a general description of some of the government interventions in healthcare reform in Colombia. It concentrates on describing the developments, decisions and tools used by the authorities to improve the manage...Starting at €5.74
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Macsa: Making the Transition from Products to Projects
García Pont, Carlos; Rocha e Oliveira, Paulo; Valadas, JorgeCase M-1255-EMarketing, Service and Operations ManagementMACSA competed in the coding and product identification industry, as it proportioned firms with the ability to trace all of its products form raw material to the end consumer. Their traditional strategy had been to sell "products" such as ink-jet printers, lasers, and labeling machines. In recent years, the company started to sell "projects" which included machines, software, and consulting. The case describes the challenges faced by the CEO and ...Starting at €8.20
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Eurostar and the Channel Tunnel Incident (C): The Aftermath
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCase M-1257-EMarketing, Service and Operations ManagementThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (C) case describes the aftermath of the incident, including the conclusions of the external investigations that were conducted.Starting at €5.74
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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCase M-1251-ZHMarketing, Service and Operations ManagementThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Starting at €8.20