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Technology Transfer at U.S. Universities
Hamermesh, Richard G.; Lerner, Josh; Kiron, DavidCase HBS-807124-EService and Operations ManagementTechnology transfer from U.S. universities to industry has increased dramatically in the last 25 years. Reviews the history of technology transfer with particular emphasis on the Bayh-Dole Act of 1980. It then examines how universities responded to Bayh-Dole, the growth of technology transfer offices, and compares how three different universities (MIT, Stanford, and Harvard) approach technology transfer. Provides an overview of the technology tra...Starting at €8.20
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Buy Online, Pickup in Store: Vice President of Store Operations Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621105-EService and Operations ManagementIn April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the stStarting at €8.20
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Cambridge NanoTech
Yang, Woodward; Kiron, DavidCase HBS-610083-EService and Operations ManagementCambridge NanoTech (CNT) is an interesting example of how a successful university research project was used to build a small scale business which designs and manufactures research equipment for a new class of chemical reactions called Atomic Layer Deposition (ALD). CNT's business model is particularly interesting since the university researchers/founders developed a product that was specifically meant to serve other university researchers rather ...Starting at €8.20
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Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621103-EService and Operations ManagementIn October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fuStarting at €8.20
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Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621106-EService and Operations ManagementIn April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems foStarting at €8.20
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Zameer Kassam Fine Jewelry: Engaging Clients
Buell, Ryan W.; Klopfenstein, AmyCase HBS-621043-EService and Operations ManagementZameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple's relationship. The case describes the company's process for engaging clients, which has historically been a relatively offline, high-touch experience. ObligStarting at €8.20
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VideaHealth: Building the AI Factory
Lakhani, Karim R.; Klopfenstein, AmyCase HBS-621021-EService and Operations ManagementFlorian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iteStarting at €8.20
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Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL) (Spanish Version)
Leonard, Dorothy; Kiron, DavidCase HBS-604S24Service and Operations ManagementJet Propulsion Laboratory (JPL) se enfrenta a una grave pérdida de conocimiento - tanto por la "más rápido, mejor, más barato" mandato para misiones a Marte y desde el retiro del personal clave. Un sistema de gestión del conocimiento extenso de la NASA / JPL incluye mecanismos formales de captación de conocimientos tales como páginas web y manuales digitalizados y los informales tales como la narración. Los primeros son mucho más fáciles de obten...Starting at €8.20
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Cambridge NanoTech (Spanish Version)
Yang, Woodward; Kiron, DavidCase HBS-618S03Service and Operations ManagementNanotecnología Cambridge (CNT) es un ejemplo interesante de cómo se utilizó un proyecto de investigación universitaria con éxito para construir un negocio a pequeña escala que diseña y fabrica equipos de investigación para una nueva clase de reacciones químicas llamada capa de deposición atómica (ALD). El modelo comercial de CNT es particularmente interesante ya que los investigadores universitarios / fundadores desarrollaron un producto que esta...Starting at €8.20
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Buy Online, Pickup in Store: CEO Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621104-EService and Operations ManagementIn April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company's Buy Online, Pickup in Store (BOPS) program on her company's overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and comStarting at €8.20