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Una breve introducción a los museos
Marco, Elvira; Herrero, Quionia; Munoz-Seca, Beatriz; Riverola, JosepTechnical Note PN-445Knowledge and Communication, Service and Operations ManagementHistóricamente, los museos europeos se desarrollaron a partir de las elites sociales, muchos tienen su origen en colecciones reales, y no se permitía la visita del público. A partir del siglo XIX comenzaron a abrir sus puertas a los visitantes y se concibieron como un instrumento para educar a las clases populares. Los museos han evolucionado en el último tercio del siglo XX de estar orientados a la conservación y almacenamiento de piezas durant...Starting at €8.20
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A Brief Introduction to Museums
Marco, Elvira; Herrero, Quionia; Munoz-Seca, Beatriz; Riverola, JosepTechnical Note PN-445-EKnowledge and Communication, Service and Operations ManagementHistorically, museums in Europe were developed by the social elite, and many have their origins in royal collections which were not open to the public. However, during the nineteenth century, they began to open their doors to visitors, a move conceived as a means of helping to educate the masses. During the last third of the twentieth century, the role that museums played in society evolved: they went from being places for the display, preservati...Starting at €8.20
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El sector cultural
Herrero, Quionia; Marco, Elvira; Munoz-Seca, Beatriz; Riverola, JosepTechnical Note PN-453Economics, Service and Operations ManagementLa cultura en sí misma es una actividad económica que genera empleo e ingresos fiscales y que compra bienes y servicios. Se perfila como un campo en expansión dentro de la economía de los países industrializados donde ha crecido en los últimos años por encima del PIB con un volumen de generación de empleo superior a la media.Starting at €8.20
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Engineer Ownership Through Anticipatory Management: Address Employee and Customer Needs Before They Arise
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3830BC-EService and Operations ManagementOrganizations that engineer customer and employee ownership learn to predict and respond to customers' needs before they arise. Technology and information systems can be a great help in this endeavor. But just as important are the combined efforts from all parts of the organization-especially marketing, operations, human resources, and information technology-working seamlessly together to help frontline employees deliver value to customers. This ...Starting at €8.20
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Sustain Your Success: Foster Employee and Customer Ownership to Lock in Success
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3832BC-EService and Operations ManagementGoogle, the company "Fortune" magazine recently identified as the best place to work in the U.S., offers an inspiring example of management practices that engage employee and customer owners to help create the value that both groups desire. But Google, like so many other companies, faces the challenge of how to lock in this success. According to the authors, the key to overcoming this challenge is a relentless focus on innovating and improving th...Starting at €8.20
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Build Ownership into Your Strategic Value Vision: Deliver Value for Customers and Employees
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3826BC-EService and Operations ManagementA strong customer and employee ownership quotient starts with developing a strategy that delivers differentiated, customized value to these parties. To build a strategy that fosters ownership, you need to think systematically about questions such as these: which customers do you want to serve? What specific, customized results are you trying to deliver for them? Will your approach differentiate you from competitors? Will your customers and employ...Starting at €8.20
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Leverage Value Over Cost: Developing Customer and Employee Ownership
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3827BC-EService and Operations ManagementOrganizations that foster customer and employee ownership gain an edge on the competition by designing their operating strategies and systems to leverage value over cost. They carefully align all the elements of the strategic value vision to create a unified, self-reinforcing enterprise focused on ownership-and in the process they achieve enviable margins. They pay particular attention to what the authors call "deep indicators," or key value leve...Starting at €8.20
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Build a Strong and Adaptive Ownership Culture
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3831BC-EService and Operations ManagementWhy is it that many of the same companies appear on lists of the best places to work, the best providers of customer service, and the most profitable in their industries? What do managers at the best places to work understand that others don't? They understand that the identification of organization values is meaningless without a determination of the behaviors, measures, and actions that reinforce the values. They understand that strong and adap...Starting at €8.20
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Auditing Ownership: Measuring Your Organization's Employee and Customer Ownership Capabilities
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3833BC-EService and Operations ManagementIs your organization capable of making the transition to an ownership state of mind, focusing on the kinds of practices and processes that foster and sustain employee and customer owners? This chapter provides a tool for assessing your ownership capabilities. The ownership audit is intended as more than just a checklist of "must do's" to achieve a higher level of employee and customer ownership in your organization. It is designed to be used peri...Starting at €8.20
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El público de los museos
Herrero, Quionia; Marco, Elvira; Munoz-Seca, Beatriz; Riverola, JosepTechnical Note PN-454Knowledge and Communication, Service and Operations ManagementEl museo se ha convertido en un prestador de servicios culturales, con una oferta que va desde el ámbito profesional al de consumo o disfrute cultural, más cercano al mercado del ocio cultural y de la disposición del tiempo libre de los ciudadanos. Los dos pilares que dan sentido a la existencia de los museos son el patrimonio que albergan y el público que los visita. Actualmente, cada vez más instituciones son conscientes de la importancia de in...Starting at €8.20