Search results
-
Cómo el diseño puede mejorar la rentabilidad y el impacto social
Sosa, Manuel E.Article ART-3169Innovation and Change, Service and Operations ManagementMuchos directivos enfocan los problemas con la mentalidad de un ingeniero: hacer bien un producto y asegurarse de que funciona. Los diseñadores, en cambio, se preguntan primero si el producto en cuestión es el más adecuado. En este artículo, el autor expone cómo las empresas pueden crear una cultura del diseño y pone como ejemplos el EGGS Design de Oslo y el ArtCenter College of Design de Pasadena. También explica que la clave para conseguirlo es...Starting at €8.20
-
How Design Can Boost Social Impact and Business Results
Sosa, Manuel E.Article ART-3169-EInnovation and Change, Service and Operations ManagementMany managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring togethe...Starting at €8.20
-
Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCase DARDEN-OM-1717-EService and Operations ManagementThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Starting at €8.20
-
Growth Hacking Online Education
Grushka-Cockayne, Yael; Cowan, AlexCase DARDEN-OM-1719-EService and Operations ManagementThis case explores the work of a Darden faculty member, Alex Cowan, to assess the demand for a public version of the software development course he taught at Darden. It was no secret that with the technology sector surging, general management jobs in tech were both a growing category and exciting career trajectory. However, managers in the sector tended to work in small, interdisciplinary agile teams. Creative confidence in going from idea to des...Starting at €8.20
-
Sus ingenieros hablan entre s cuando deben hacerlo
Sosa, Manuel E.; Eppinger, Steven D.; Rowles, Craig M.Article HBS-R0711JService and Operations ManagementLa comunicación no puede estar en la mente de los gerentes en empresas que diseñan productos complejos y de alta ingeniería, pero debería ser. Cuando se producen errores, a menudo es porque los equipos de los componentes del producto no pueden hablar. Las consecuencias pueden ser enormes: Ford y Bridgestone Firestone perdieron mil millones por no coordinar el diseño de la Explorer con el diseño de sus neumáticos. Los principales retrasos y sobrec...Starting at €8.20
-
Continuous Design Using Hypothesis-Driven Development
Cowan, AlexTechnical Note DARDEN-OM-1740-EService and Operations ManagementThis technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design (HDD). Continuous design applies the proposition that rather than doing a large amount of design and research up front, a team is better off building smaller, specific items, testing them with users, and iteratively changing the design based on what it learns. HDD operates from the foundation that...Starting at €8.20
-
Facilitating Digital Development with Agile User Stories
Cowan, AlexTechnical Note DARDEN-OM-1739-EService and Operations ManagementImplicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and iterate upon a user experience that invites high engagement. An important part of gathering this data is having actual users test the product, but in order to learn what testable criteria constitute successful user behaviors, managers and teams can employ user stories, testable micronarratives abo...Starting at €8.20
-
Are Your Engineers Talking to One Another When They Should
Sosa, Manuel E.; Eppinger, Steven D.; Rowles, Craig M.Article HBS-R0711J-EService and Operations ManagementCommunication may not be on managers' minds at companies that design complex, highly engineered products, but it should be. When mistakes take place, it's often because product-component teams fail to talk. The consequences can be huge: Ford and Bridgestone Firestone lost billions by not coordinating the design of the Explorer with the design of its tires. The major delays and cost overruns involved in the development of Airbus's A380 "super jumb...Starting at €8.20
-
Shangri-La Hotels
Campbell, Dennis; Kazan, BrentCase HBS-108006-EService and Operations ManagementIn November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major iStarting at €8.20
-
Transforma tu empresa con el Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37Innovation and Change, Service and Operations Management, StrategyTransformar la empresa requiere un enfoque de dirección que permita el cambio ordenado. El design thinking puede jugar un papel imprescindible en este proceso.Starting at €15.00