Search results
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What Do Customers Really Want (Spanish version)
Almquist, Eric; Lee, JasonArticle HBS-F0904GService and Operations ManagementA customer-research technique that requires respondents to make a sequence of explicit trade-offs when choosing their preferred product attributes can help companies get a far more accurate read on what customers desire.Starting at €8.20
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PATH and the Safe Water Project: Making Safe Water Products More Affordable
Zenios S; Denend L; Elliott TCase SGSB-OIT109-EInformation Technologies, Service and Operations ManagementThis case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to evaluate to what extent market-based approaches could help accelerate the widespread adoption and sustained use of household water treatment and safe storage products by low-income ...Starting at €8.20
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PATH and the Safe Water Project: Seeking Market Based Solutions
Zenios S; Denend L; Elliott TCase SGSB-OIT106-EInformation Technologies, Service and Operations ManagementThis case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to evaluate to what extent market-based approaches could help accelerate the widespread adoption and sustained use of household water treatment and safe storage products by low-income ...Starting at €8.20
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PATH and the Safe Water Project: Improving Access to Safe Water Through Innovative Sales and Distribution Models
Zenios S; Denend L; Elliott TCase SGSB-OIT108-EInformation Technologies, Service and Operations ManagementThis case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to evaluate to what extent market-based approaches could help accelerate the widespread adoption and sustained use of household water treatment and safe storage products by low-income ...Starting at €8.20
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The B2B Elements of Value
Almquist, Eric; Cleghorn, Jamie; Sherer, LoriArticle HBS-R1802D-EService and Operations ManagementAs B2B offerings become more commoditized, the subjective, sometimes quite personal considerations of business customers are increasingly important in purchases. To discover what matters most to B2B buyers, the consulting firm Bain analyzed scores of quantitative and qualitative customer studies. All told, it identified 40 discrete "elements of value," which fall into five categories: table stakes, functional, ease of doing business, individual, ...Starting at €8.20
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What Do Customers Really Want
Almquist, Eric; Lee, JasonArticle HBS-F0904G-EService and Operations ManagementA customer-research technique that requires respondents to make a sequence of explicit trade-offs when choosing their preferred product attributes can help companies get a far more accurate read on what customers desire.Starting at €8.20