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Vicarsa (B): Arreglando un error en la venta
Torres, Óscar; Palencia, LuisCase ASN-37Service and Operations ManagementLa parte (B) de este caso suministra información no conocida durante la parte (A) e invita por ello a reflexionar sobre la cautela con la que hay que establecer soluciones en situaciones con información incompleta.Starting at €5.74
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Technology Transfer at U.S. Universities
Hamermesh, Richard G.; Lerner, Josh; Kiron, DavidCase HBS-807124-EService and Operations ManagementTechnology transfer from U.S. universities to industry has increased dramatically in the last 25 years. Reviews the history of technology transfer with particular emphasis on the Bayh-Dole Act of 1980. It then examines how universities responded to Bayh-Dole, the growth of technology transfer offices, and compares how three different universities (MIT, Stanford, and Harvard) approach technology transfer. Provides an overview of the technology tra...Starting at €8.20
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Actis: January 2008
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCase HBS-808130-EService and Operations ManagementPaul Fletcher, the CEO of Actis, a leading private equity investor in emerging markets, is preparing for an executive retreat at which the management team will consider how best to position the firm for the future. Actis could move in a number of different directions, by expanding into new geographies, asset classes, or deal sizes. Choices made along these dimensions all have different implications for the degree of cohesion between the regions a...Starting at €8.20
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Vicarsa (B): What Went Wrong with the Sale
Torres, Óscar; Palencia, LuisCase ASN-37-EService and Operations ManagementPart (B) of this case provides information not previously available in Part (A), leading to a chance to reflect on the caution necessary in solving problems with incomplete information.Starting at €5.74
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Vicarsa (A): Arreglando un error en la venta
Torres, Óscar; Palencia, LuisCase ASN-36Service and Operations ManagementUn agente de ventas ve cómo lo que podía haber sido un importante contrato corre peligro de cancelarse debido a la precipitación en intentar cerrar una venta relacionada. El análisis del proceso de la venta y la identificación de los errores es la base para proponer soluciones. La información con la que se cuenta es limitada, y eso debe tenerse en cuenta en la discusión.Starting at €8.20
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Vicarsa (A): What Went Wrong with the Sale
Torres, Óscar; Palencia, LuisCase ASN-36-EService and Operations ManagementA sales representative sees what could have been an important contract running the risk of being cancelled due to the rush to try to close a related sale. The analysis of the sales process and the identification of the mistakes made provide the basis for proposing a solution. The information available is limited, and this should be taken into account during the discussion.Starting at €8.20