Search results
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Making Virtual Reality Real
Zhu, Feng; Mehta, Sarah; Lane, DavidCase HBS-617013-EService and Operations ManagementThis note describes virtual reality and augmented reality technologies, and describes the main consumer products on offer in 2016 and their manufacturers. It also surveys existing applications of virtual and augment reality technologies.Starting at €8.20
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Adaptive Platform Trials: The Clinical Trial of the Future
Stern, Ariel D.; Mehta, SarahCase HBS-618025-EService and Operations ManagementIn July 2017, Dr. Brian M. Alexander, president and CEO of the AGILE Research Foundation, was preparing to launch a new type of clinical trial-an adaptive platform trial-to study potential therapies for glioblastoma (GBM), an aggressive form of brain cancer. Alexander believed that the standard way in which new cancer drugs were tested-the traditional randomized controlled trial (RCT)-was limited in many ways. While statistically rigorous and s...Starting at €8.20
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Innovation at Uber: The Launch of Express POOL
Farronato, Chiara; MacCormack, Alan; Mehta, SarahCase HBS-619003-EService and Operations ManagementSet in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a few minutes before being matched to a driver. Two weeks after the launch of Express POOL in six U.S. cities, Uber's product managers discover that if riders are made to wait five minu...Starting at €8.20
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Ariadne Labs: Building Impactful Partnerships, Teaching Note
Stern, Ariel D.; Mehta, SarahTeaching Note HBS-620002-EService and Operations ManagementThis teaching note accompanies case no. 619-017, "Ariadne Labs: Building Impactful Partnerships."Starting at €0.00
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Viterra
Goldberg, Ray A.; Preble, MatthewCase HBS-913401-EService and Operations ManagementAs Mayo Schmidt's tenure as CEO of the Canadian-based agribusiness Viterra wound down before its sale to the Swiss-based commodity company Glencore, he reflected on his tenure, which had seen the firm grow from a Canadian-focused agricultural cooperative to an international agribusiness with operations across the globe, including significant operations in Australia. Now he wondered: What would the future hold for agriculture?Starting at €8.20
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Viterra, Teaching Note
Goldberg, Ray A.Teaching Note HBS-913403-EService and Operations ManagementTeaching Note for case 913401.Starting at €0.00
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Eastern Lotus Bank, Xiamen: Service Operations Management - Teaching Note
Chong Wu; Hubert Pun; Xiuyu ZhuTeaching Note IVEY-8B19D015-EService and Operations ManagementTeaching note for product 9B19D015.Starting at €0.00
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C&D Hotel, Xiamen
Chong Wu; Hubert Pun; Gregory S. Zaric; Deyuan ChenCase IVEY-9B15D002-EService and Operations Management, StrategyThe C&D Hotel, the first five-star deluxe hotel in Xiamen, a coastal city in China, needs to improve its service delivery process. In particular, the hotel’s customer service manager needs to present her plans for handling some recent customer complaints and decide how to compensate hotel guests for errors that have occurred during service delivery.Starting at €8.20
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COLIN Co.: New Product Development
Chong Wu; Hubert Pun; Zhenhua ZhangCase IVEY-9B17D024-EService and Operations Management, StrategyCOLIN, a producer of garment care products headquartered in Santa Barbara, California, was working with a large U.S. retailer to produce the Bristol, an innovative garment steamer that the retailer wanted to launch for the 2017 U.S. Thanksgiving season. To meet that deadline, COLIN would have one month less than was typically needed to launch a new product. This launch date left COLIN with limited time for research and development, manufacturing,...Starting at €8.20
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COLIN Co.: New Product Development - Teaching Note
Chong Wu; Hubert Pun; Zhenhua ZhangTeaching Note IVEY-8B17D024-EService and Operations ManagementTeaching note for product 9B17D024.Starting at €0.00