Search results
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¿Hacia dónde va la globalización? Revisa tu estrategia
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35Leadership and People Management, Service and Operations Management, StrategyNo te dejes llevar por corrientes pasajeras. Los consejos de los profesores del IESE te ayudarán a permanecer con los pies en la tierra.Starting at €15.00
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Mend your supply chain to prevent a brand disaster
Sáez de Tejada Cuenca, Anna; Caro, Felipe; Lane, L.Article 75685Service and Operations ManagementWould you know if your suppliers were using unauthorized subcontractors? Research from the fashion industry reveals some key predictors of the practice. Knowing these can help you sew up your supply chain’s loose ends.Starting at €8.20
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General Mills (A)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCase HBS-608004-EService and Operations ManagementIn June 2004, as the newly appointed vice-president of the meals division, Jim Murphy was facing a crisis with one of General Mills' key brands, Hamburger Helper. The metrics for this brand had universally declined with marketing margin, volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, C...Starting at €8.20
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General Mills (B)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCase HBS-608067-EService and Operations ManagementStarting at €5.74
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Microsoft Office 2007 (Abridged)
Iansiti, Marco; Buccitelli, BiancaCase HBS-613061-EService and Operations ManagementA discussion of the history and processes behind the development of Microsoft's Office 12 software.Starting at €8.20
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Hugo Boss: Sustainable premium fashion
Sachon, Marc; Sáez de Tejada Cuenca, AnnaCase OIT-28-EInformation Technologies, Service and Operations ManagementThe case describes the supply chain of the Hugo Boss Group, a premium fashion company, in 2023. The company is implementing its "CLAIM5" strategy, which includes ambitious ESG goals as well as double-digit growth targets. In 2023, the company is on track to meet these goals. An MBA student intern is tasked with analyzing the company's supply chain and developing ideas on how to increase traceability and sustainability while leveraging digital cap...Starting at €8.20
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Globalization Backlash: How to Stay Grounded
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35-ELeadership and People Management, Service and Operations Management, StrategyDon’t get carried away by the uncertainty and anger. IESE experts offer practical advice, rooted in reality.Starting at €15.00
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Athena Luxury Purses
Sabrià, Fede; Markakis, Mihalis; Sáez de Tejada Cuenca, AnnaCase OIT-5-EService and Operations ManagementAthena Luxury Purses needs a 12-month production plan to meet its monthly forecasted demand. We will work to create one based on what we know of the company's current production capacity, plus the cost of different capacity changes (such as hiring or firing employees, or overtime work) and the price and cost of the purses made.Starting at €8.20
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Remienda tu cadena de suministro y evita que se desgaste tu marca
Sáez de Tejada Cuenca, Anna; Caro, Felipe; Lane, L.Article 75686Service and Operations ManagementSi tus proveedores estuvieran subcontratando a empresas no autorizadas, ¿lo sabrías? Una investigación sobre la industria de la moda revela algunos de los predictores claves de esa práctica. Conocerlos te ayudará a coser los rotos de tu cadena de suministro.Starting at €8.20