Search results
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Union Fenosa Gas: Human Resources Start-Up
García, Pilar; Pin Arboledas, José RamónCase DPO-94-ELeadership and People Management, Service and Operations ManagementFaced with new challenges in the energy sector, Unión Fenosa decides to enter the liquefied natural gas (LNG) business and becomes involved at every stage, from procurement to sale. The challenge is to source gas from optimal locations, create the right type of organization, build a liquefaction plant, and put together a team capable of managing the project successfully. And all this in record time (the Damietta plant went from engineering to pro...Starting at €8.20
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Estrategia omnicanal de Media Markt (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347Marketing, Service and Operations Management, StrategyEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se moví...Starting at €8.20
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Unión Fenosa Gas: "start up" de recursos humanos desde cero
García, Pilar; Pin Arboledas, José RamónCase DPO-94Leadership and People Management, Service and Operations ManagementAnte los nuevos retos planteados en el sector energético, Unión Fenosa decide apostar estratégicamente por el negocio del gas licuado (GNL), entrando en él de forma integral, desde el aprovisionamiento hasta la comercialización. El reto supone buscar el gas en emplazamientos óptimos, crear una organización adecuada, levantar una planta de licuefacción y disponer del equipo humano necesario para llevar a cabo con éxito el proceso. Y todo ello en u...Starting at €8.20
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Media Markt's Omnichannel Strategy (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €8.20
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Union Fenosa Gas: Human Resources Start-up - Teaching Note
García, Pilar; Pin Arboledas, José RamónTeaching Note DPOT-22-ELeadership and People Management, Service and Operations ManagementAt the end of the 1990s, in response to new challenges and opportunities in the energy sector, Unión Fenosa made a strategic decision to enter the gas market. Its strategy was to diversify its sources of gas and become actively involved in all stages of supply. The start-up of the Damietta plant (Egypt) was a huge challenge not only in technical terms (it was completed in record time: just three years), but also in terms of human resources. Unión...Starting at €0.00
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Recuperaciones Unidas y Nacional Aurea, S.A.
Miravitlles, L.; Nueno, José Luis; Serra, FernandoCase P-586-EService and Operations ManagementStarting at €8.20
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Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807LService and Operations Managementinvestment in people, technology that supports frontline workers, revamped recruiting and training practices, and compensation linked to performance. They also express a vision of leadership in somewhat unconventional terms, referring to an organization's "patina of spirituality" and the "importance of the mundane." In this article, Heskett, Jones, Loveman, Sasser, and Schlesinger take a close look at the links in the service-profit chain, which...Starting at €8.20
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Taco Bell Corp. (Spanish Version)
Schlesinger, Leonard A.; Hallowell, RogerCase HBS-602S03Service and Operations ManagementJohn Martin, director general de Taco Bell, trae a la compañía en línea con sus competidores a través de un cambio gradual durante la década de 1980. A principios de 1990, que adopta enfoques innovadores para mejorar los niveles de servicio al tiempo que reduce los precios, proporcionando una clara ventaja competitiva. Ilustra el poder del pensamiento innovador en una industria de servicios y demuestra la importancia de un enfoque coordinado y ho...Starting at €8.20
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Putting the Service-Profit Chain to Work (HBR Classic)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807L-EService and Operations ManagementThis article was originally published in March-April 1994 and was republished in July-August 2008 as an HBR Classic. This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In exemplary service organizations, executives understand that they need to put customers and frontline workers at the center of their focus. Thos...Starting at €8.20
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Media Markt's Omnichannel Strategy (B)
Clemares, Fuencisla; Nueno, José LuisCase M-1348-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €5.74