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Contratación gubernamental de ONGs a gran escala para extender los servicios básicos de salud a las poblaciones pobres de Guatemala
Nieves I.; La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1006Service and Operations ManagementEl caso presenta la situación del Programa de Extensión de Cobertura de Servicios Básicos - PECSB en Guatemala a principios del 2000. En sus tres años de existencia el programa ha demostrado su éxito al atraer un gran número de ONGs para colaborar con el Gobierno en la extensión de la cobertura de servicios de salud a poblaciones pobres e indígenas que habitan en áreas rurales. El nuevo gobierno se cuestiona la necesidad de transformar los «conve...Starting at €8.20
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Large-Scale Government Contracting of NGOs to Extend Basic Health Services to Poor Populations in Guatemala
Nieves I.; La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1006-EService and Operations ManagementThe case discusses the situation of the Basic Services Coverage Extension Program (PECSB) in Guatemala at the beginning of 2000. During its three years of existence, the program has proven to be successful in persuading a large number of NGOs to work with the government in extending health services coverage to poor native populations living in rural areas. The new government is wondering whether the existing "agreements" should be upgraded to con...Starting at €8.20
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Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807LService and Operations Managementinvestment in people, technology that supports frontline workers, revamped recruiting and training practices, and compensation linked to performance. They also express a vision of leadership in somewhat unconventional terms, referring to an organization's "patina of spirituality" and the "importance of the mundane." In this article, Heskett, Jones, Loveman, Sasser, and Schlesinger take a close look at the links in the service-profit chain, which...Starting at €8.20
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Putting the Service-Profit Chain to Work (HBR Classic)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807L-EService and Operations ManagementThis article was originally published in March-April 1994 and was republished in July-August 2008 as an HBR Classic. This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In exemplary service organizations, executives understand that they need to put customers and frontline workers at the center of their focus. Thos...Starting at €8.20
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Quality Improvement Customers Didn't Want (HBR Case Study and Commentary)
Iacobucci, Dawn; Jones, Thomas O.; Bitner, Mary Jane; Bitner, Mary Jo; Hanselman, Eric; Swan, Christopher A.; Swartz, Teresa A.; Capatosto, TerriArticle HBS-96106-EService and Operations ManagementIs investing in new technology always the right choice for a company and its customers? Allan Moulter, the CEO of Quality Care, isn't sure he wants to invest in the computerized reception system that consultant Jack Zadow has outlined for him. But in this HBR case study, the argument Zadow makes is impossible to ignore. Quality Care's rivals have invested in similar systems or are planning to do so. The new system promises to take care of routine...Starting at €8.20
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Growing pains: the Nicaraguan social insurance health model in transition
La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1009-EService and Operations ManagementA consultant who has been contracted to draw up a report examining the feasibility of applying a model similar to that of the MSP (provisional health model, already operating within the INSS - Nicaraguan Institute of Social Security) to poor populations not covered by the INSS, reaches the conclusion that the model is not yet transferable as it may require urgent large-scale improvements. The case describes the MSP's progress: a 160% growth in th...Starting at €8.20
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Las dificultades del cambio: el modelo de Seguridad Social nicaragüense en transición
La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1009Service and Operations ManagementUn consultor contratado para preparar un informe examinando la viabilidad de la aplicación de un esquema similar al del MSP (Modelo de Salud Provisional, ya funcionando dentro del INSS - Instituto Nicaragüense de Seguridad Social) a poblaciones pobres no cubiertas por el INSS, llega a la conclusión que el esquema aún no puede ser transferido ya que puede requerir mejoras urgentes e importantes. El caso describe el progreso del MSP: crecimiento de...Starting at €8.20
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Ritz-Carlton: Utilización de los sistemas de información para ofrecer un mejor servicio al cliente
Sasser, W. Earl, Jr.; Jones, Thomas O.; Klein, NormanCase HBS-302S29Service and Operations ManagementExplora la interfaz de un sistema de información que realiza un seguimiento de los clientes y sus preferencias, y los sistemas de las personas que ofrecen múltiples servicios en los hoteles Ritz-Carlton. credo servicio único de la cadena de hoteles de lujo y el compromiso con los principios de calidad se discuten, así como la atención a la contratación y formación. En el corazón de la caja es el compromiso Ritz-Carlton a servir al cliente....Starting at €8.20