Search results
-
Nokia: From In-house to Joint R&D
Marcus Moller Larsen; Torben PedersenCase IVEY-9B11M114-EEntrepreneurship, Service and Operations Management, StrategyThis case describes the organizational and strategic challenges of outsourcing research and development (R&D) activities from Denmark to China. Nokia Denmark was founded in 1996 as a subsidiary of the Nokia Corporation and contained the largest Nokia R&D unit, concentrating on the development of mobile phones, outside Finland. In 2007, Nokia Denmark received instructions from corporate headquarters to drastically increase the number of mobile pho...Starting at €8.20
-
Carlsberg in Emerging Markets
Michael W. Hansen; Torben Pedersen; Marcus Moller LarsenCase IVEY-9B11M009-EService and Operations Management, StrategyRisking becoming the target of a hostile takeover or being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into rapidly growing emerging markets to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned among the five largest breweries in the world. In the Russian market — one of the fastest-growing markets in the world — Car...Starting at €8.20
-
Vestas Wind Systems A/S - Exploiting Global R&D Synergies
Torben Pedersen; Marcus Moller LarsenCase IVEY-9B09M079-EEntrepreneurship, Service and Operations Management, StrategyWith a change in management in 2005 came a radical reorganization and the announcement of several new strategic initiatives. Among the initiatives was the establishment of the Vestas Technology research and development (R&D) business unit with an aim of achieving global leadership in all core technology areas and, consequently, strengthening the core competence for the company. By 2008, Vestas had succeeded in setting up a global R&D network with...Starting at €8.20
-
Moving Toward Environmental Sustainability (Spanish version)
Lee, Deishin; Bony, LionelCase HBS-612S13Service and Operations Managementdesign decisions, manufacturing, and supply chain management. The proximate decision point in the case is whether the company should replace the polyvinyl chloride (PVC) material in the arm pads of the Mirra chair. PVC was a highly toxic material to manufacture and dispose of and thus violated the C2C protocol. However, it was the standard material for arm pads and many other parts in the office furniture industry as it was durable, scratch resi...Starting at €8.20
-
New England Apple Slices
Lee, Deishin; Weber, JamesCase HBS-612045-EService and Operations ManagementProtagonist leads an apple industry association that hopes to develop a market for New England apple slices to improve demand for apple products. Apples grown for slicing have characteristics that differ from most apples grown in New England. Case allows students to examine whether it makes sense for a farmer to begin to grow apples for slicing. The case also describes the distribution of apples and apple products so that students can examine how...Starting at €8.20
-
Polyface: The Farm of Many Faces, Teaching Note
Lee, DeishinTeaching Note HBS-612054-EService and Operations ManagementTeaching Note for 611001.Starting at €0.00
-
Konys, Inc., Teaching Note
Lee, Deishin; Tunca, Tunay ITeaching Note HBS-613094-EService and Operations ManagementTeaching Note for 613065.Starting at €0.00
-
Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability, Teaching Note
Lee, DeishinTeaching Note HBS-609013-EService and Operations ManagementTeaching Note for [607003].Starting at €0.00
-
Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability
Lee, Deishin; Bony, LionelCase HBS-607003-EService and Operations ManagementHerman Miller, an office furniture supplier, decided to implement the cradle-to-cradle (C2C) design protocol during the design of its mid-level office chair, Mirra. The C2C protocol was a set of environmentally friendly product development guidelines created by architect William McDonough and chemist Michael Braungart. The essence of this protocol was to eliminate waste and potentially harmful materials by designing the product so that, at the en...Starting at €8.20
-
Cook Composites and Polymers Co., Teaching Note
Lee, Deishin; Toffel, Michael W.Teaching Note HBS-608079-EService and Operations ManagementTeaching Note for [608055].Starting at €0.00