Search results
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Sus ingenieros hablan entre s cuando deben hacerlo
Sosa, Manuel E.; Eppinger, Steven D.; Rowles, Craig M.Article HBS-R0711JService and Operations ManagementLa comunicación no puede estar en la mente de los gerentes en empresas que diseñan productos complejos y de alta ingeniería, pero debería ser. Cuando se producen errores, a menudo es porque los equipos de los componentes del producto no pueden hablar. Las consecuencias pueden ser enormes: Ford y Bridgestone Firestone perdieron mil millones por no coordinar el diseño de la Explorer con el diseño de sus neumáticos. Los principales retrasos y sobrec...Starting at €8.20
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Are Your Engineers Talking to One Another When They Should
Sosa, Manuel E.; Eppinger, Steven D.; Rowles, Craig M.Article HBS-R0711J-EService and Operations ManagementCommunication may not be on managers' minds at companies that design complex, highly engineered products, but it should be. When mistakes take place, it's often because product-component teams fail to talk. The consequences can be huge: Ford and Bridgestone Firestone lost billions by not coordinating the design of the Explorer with the design of its tires. The major delays and cost overruns involved in the development of Airbus's A380 "super jumb...Starting at €8.20
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Innovation at the Speed of Information (Spanish version)
Eppinger, Steven D.Article HBS-R0101LService and Operations ManagementConventional project-management tools--PERT charts and Gantt charts, for example--were created to help manage sequences of discrete tasks that make up large construction projects. Yet these tools don't capture clearly the back-and-forth of information that takes place in innovative processes, such as product development. Conventional tools are designed to answer the question, "What other tasks must be completed before I begin this one?" But produ...Starting at €8.20
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Corning: 156 Years of Innovation
Bowen, H. Kent; Purrington, CourtneyCase HBS-608108-EService and Operations ManagementThe executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful innovation, is to invent "keystone components" which uniquely enable other companies' products and earn high margins from its proprietary technology. As part of the company's missio...Starting at €8.20
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Novartis AG: Science-Based Business
Bowen, H. Kent; Purrington, CourtneyCase HBS-608136-EService and Operations ManagementNovartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007, corporate R&D spending was $6.43B, or almost 17% of net sales. Novartis executive leaders believe in scientific progress and that large-scale investments in science will therefore r...Starting at €8.20