Search results
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Mejora de la satisfacción interna - Ejercicio
Huete, Luis MaríaExercise PE-47Service and Operations ManagementA través de la lectura y análisis de una parte del caso de los Hoteles Riu, este ejercicio pretende hacer descubrir modos y fórmulas para que el resto de los empleados de la empresa, estén satisfechos de los servicios internos que les prestan los departamentos centrales y puedan reflejar esta satisfacción en su contacto con los clientes.Starting at €8.20
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Process Control at Polaroid (A) (Spanish version)
Wheelwright, Steven C.; Bowen, H. Kent; Elliott, BrianCase HBS-606S22Service and Operations ManagementDescribes the initial efforts at a film production plant to shift from a traditional QC inspection mentality to a worker-based process control mentality. Students can prepare SPC charts, propose actions needed, and combine steps into an overall action plan.Starting at €8.20
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The Jaguar Project (Spanish version)
Gino, Francesca; Pisano, Gary P.Case HBS-610S17Service and Operations ManagementTeradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that involved significant hardware and software design. For this, the company decided to implement new approaches to project management and project teams. Invites discussion of the effectiv...Starting at €8.20
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New Balance Athletic Shoe, Inc. (Abridged)
Bowen, H. Kent; Huckman, Robert S.; Knoop, Carin-Isabel; Preble, MatthewCase HBS-613006-EService and Operations ManagementConsiders whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok-a transaction that would join the second- and third-largest companies in the industry. Highlights the unique aspects of New Balance's strategy-focusing on fit and performance by offering long-lived shoes in a wide variety of widths and eschewing celebrity endorsement of its products-and discuss...Starting at €8.20
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Factors that determine the quality of service given by businesses
Huete, Luis MaríaTechnical Note PN-355-EService and Operations ManagementStarting at €8.20
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La experiencia de la marca: Los clientes han de sentir y vivir la marca
Huete, Luis MaríaTechnical Note PN-449Service and Operations ManagementEn este documento se recogen diez claves para gestionar la marca desde la perspectiva de la experiencia del cliente en la entrega del servicio.Starting at €8.20
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Contrato de intangibles - Ejercicio
Huete, Luis MaríaExercise PE-48Service and Operations ManagementTomando como referencia el ejemplo de la empresa Multiasistencia, este ejercicio permite reflexionar y descubrir compromisos mutuos, que tanto la empresa como los empleados pueden asumir más allá de los habituales (horas de trabajo/sueldo). Por ejemplo: expectativas profesionales + promoción interna + información + participación en decisiones / asumir los valores de la empresa + trato al cliente + espíritu de colaboración.Starting at €8.20
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NH Hotels
Babé, G.; García, J.; Huete, Luis MaríaCase P-772-EService and Operations ManagementStarting at €8.20
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Eurostop KB
Huete, Luis María; Morgan, IvorCase P-780-EService and Operations ManagementThis case describes a new Swedish multi-service concept. The case is set in central Sweden and describes the prototype unit fo ten or eleven planned for Sweden. The concept itself aims to provide one-stop services "for people on the move". These services form a wide range: hotel, gas station, post office, stores, restaurants, offices, teleconferencing and seminar room. The prototype nature of the subject allows for an examination of the market se...Starting at €8.20
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Analysis of letters of complaint - Exercise
Huete, Luis MaríaExercise PE-39-EService and Operations ManagementStarting at €8.20