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TEKCOM Corporation: Driving Future Growth
Vinh Quang Le; Chee Chuong Sum; Quang Huy Vu; Ich Tuan HoangCase IVEY-9B18D019-EEntrepreneurship, Service and Operations Management, StrategyTEKCOM Corporation (TEKCOM) was one of the largest exporters of film-faced plywood (FFP) in Vietnam. The company experienced double-digit growth in its FFP trading business from 2005 to 2011. In 2012, TEKCOM ventured into FFP manufacturing. However, after building strong brand equity in both local and foreign markets as a mid-range FFP producer, TEKCOM faced a major constraint to its growth ambition. Veneer, a key raw material for making FFP, was...Starting at €8.20
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TEKCOM Corporation: Driving Future Growth - Teaching Note
Vinh Quang Le; Chee Chuong Sum; Quang Huy Vu; Ich Tuan HoangTeaching Note IVEY-8B18D019-EService and Operations ManagementTeaching note for product 9B19D019.Starting at €0.00
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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArticle HBS-95205-EService and Operations ManagementGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Starting at €8.20