Search results
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Premià de Dalt (A and B) - Teaching Note: Privatization in the Name of Security
Giuseppe Giura; Vaccaro, AntoninoTeaching Note BET-25-EBusiness Ethics and Corporate Social Responsibility, Service and Operations ManagementIn 2018, the people of Premià de Dalt, a small town north of Barcelona (Spain), started to be seriously concerned about security. Indeed, the local police (Policia Urbana) had received an anomalously high number of reports of home burglaries. The mayor of the city was urged to find an immediate and effective solution. This situation was part of a much larger problem affecting Barcelona's metropolitan area. Most of the responsibility for security ...Starting at €0.00
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Premià de Dalt (B): Privatization in the Name of Security
Giuseppe Giura; Vaccaro, AntoninoCase BE-209-EBusiness Ethics and Corporate Social Responsibility, Service and Operations ManagementIn 2018, the people of Premià de Dalt, a small town north of Barcelona (Spain), started to be seriously concerned about security. Indeed, the local police (Policia Urbana) had received an anomalously high number of reports of home burglaries. The mayor of the city was urged to find an immediate and effective solution. This situation was part of a much larger problem affecting Barcelona's metropolitan area. Most of the responsibility for security ...Starting at €5.74
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Siemens AG: Global Development Strategy (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-604S22Service and Operations ManagementDescribe cómo Siemens, el gigante de la ingeniería eléctrica alemana, ha desarrollado y gestiona I + D global en su gran Información y Redes de Comunicaciones división (ICN). En 1994, Siemens abrió su centro de Bangalore (India), que ahora se ha convertido en uno de sus mayores centros regionales de desarrollo fuera de Alemania. Con Bangalore pidiendo una mayor independencia y autonomía de gestión de recursos, la alta dirección tiene que decidir ...Starting at €8.20
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Bank of America (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S31Service and Operations ManagementDescribe cómo Bank of America es la creación de un sistema para la innovación de productos y servicios en su negocio de banca minorista. Se hace hincapié en el papel de la experimentación en algunos "laboratorios" de dos docenas de la vida real que sirven como plenamente operativos sucursales bancarias y como sitios para probar nuevas ideas y conceptos. Se centra en: 1) cómo aprender de la experimentación puede ser maximizada; 2) sistemas de ince...Starting at €8.20
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Wonderful Management of Disney, The
Huete, Luis María; Schofield, MarkTechnical Note PN-283-EService and Operations ManagementThis note summaries the history and management concepts and practices of Disney, one of the most successful service companies of the world. The note explores the managerial logic behind the «Pixie Dust» Magic that Disney is able to set in place and Disney's current businesses.Starting at €8.20
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Note on After-Sales Services
Huete, Luis María; Schofield, MarkTechnical Note PN-292-EService and Operations ManagementThe primary goal of this note is to provide an overview of the evolution and growing importance of after-sales service and its place in the Service Mix, as well as to suggest a more conceptual definition of service in association with the standard concepts and structures underlying the marketing of a physical or tangible good. Building on the hypothesis that every company must progressively put itself in the position of creating a coherent global...Starting at €8.20
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BMW AG: The Digital Auto Project (B) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S12Service and Operations ManagementComplementa el caso (A).Starting at €5.74
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Pfizer Inc.: Building an Innovation Center
Thomke, Stefan; Nimgade, AshokCase HBS-609037-EService and Operations ManagementThe case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case study describes in detail the challenges of building an innovation center within a large corporation, including organization, incentives, and scientific issues. Subjects Covered: I...Starting at €8.20
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NH Hotels - Teaching Note
Huete, Luis María; Schofield, MarkTeaching Note PT-6-EService and Operations Management(Case P-772). Use is restricted to Academic Institutions.Starting at €0.00
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Premià de Dalt (A): Privatization in the Name of Security
Giuseppe Giura; Vaccaro, AntoninoCase BE-208-EBusiness Ethics and Corporate Social Responsibility, Service and Operations ManagementIn 2018, the people of Premià de Dalt, a small town north of Barcelona (Spain), started to be seriously concerned about security. Indeed, the local police (Policia Urbana) had received an anomalously high number of reports of home burglaries. The mayor of the city was urged to find an immediate and effective solution. This situation was part of a much larger problem affecting Barcelona's metropolitan area. Most of the responsibility for security ...Starting at €8.20