Search results
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Improve Your Return on Returns (Spanish version)
O'Connell, AndrewArticle HBS-F0711FService and Operations ManagementA "reverse logistics" value chain strategy--what you do with goods your customers send back--can strengthen your company's competitiveness according to the authors of a recent article in the "Academy of Management Perspectives." Estee Lauder built a $250-million product line from returned cosmetics.Starting at €8.20
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Using Gifts and Trees to Make Recyclers of Indian Consumers
Bakaya, Ambrish; O'Connell, AndrewArticle HBS-R0909G-EService and Operations ManagementRapid advances in technology and enormously increased numbers of cell phones in use in emerging markets give urgency to Nokia's newly launched effort to expand its worldwide phone-recycling initiatives. Ambrish Bakaya explains, in this interview with HBR associate editor Andrew O'Connell. This HBR Spotlight article offers a framework for determining your company's green opportunities and an overview of what other organizations are doing with cle...Starting at €8.20
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IKEA: Becoming a Circular Business - Teaching Note
Matthew Wilson; Kerstin HeilgenbergTeaching Note IVEY-W27343-EService and Operations Management, StrategyTeaching note for product W27342.Starting at €0.00
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IKEA: Becoming a Circular Business
Matthew Wilson; Kerstin HeilgenbergCase IVEY-W27342-EService and Operations Management, StrategyGlobal furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process—known as reverse logistics—via international sell-back and leasing programs. It was unclear, however, if the company’s efforts would be enough to make...Starting at €8.20
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Improve Your Return on Returns
O'Connell, AndrewArticle HBS-F0711F-EService and Operations ManagementA "reverse logistics" value chain strategy--what you do with goods your customers send back--can strengthen your company's competitiveness according to the authors of a recent article in the "Academy of Management Perspectives." Estee Lauder built a $250-million product line from returned cosmetics.Starting at €8.20
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Barry Riceman at NetD (A) and (B), Teaching Note
Fleming, Lee; Marx, MattTeaching Note HBS-607107-EService and Operations ManagementTeaching note to (606-090) and (606-151). An abstract is not available for this product.Starting at €0.00