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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S08Service and Operations ManagementEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Starting at €5.74
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Service With a Very Big Smile (Spanish version)
Harvard Business ReviewArticle HBS-F0705CService and Operations ManagementNew research confirms that the bigger the employees' smiles, the happier the customers.Starting at €8.20
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How Machines Learn (And You Win)
Harvard Business ReviewArticle HBS-F1511Z-EService and Operations ManagementA decision tree demonstrates how one cable company might spot service defectors early. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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Nivea (A)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614042-EService and Operations ManagementThe case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand Nivea, has a rigorous R&D process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel onlin...Starting at €8.20
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Nivea (B)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614043-EService and Operations ManagementThis supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.Starting at €5.74
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Smarter, Smaller, Safer Robots
Harvard Business ReviewArticle HBS-F1511A-EService and Operations ManagementA new generation of adaptive robots are creating new efficiencies for manufacturers and changing how companies build things, including factory floors themselves. And the robots are far more collaborative than their predecessors, enhancing engagement and job satisfaction among their human colleagues. New research headed by MIT's Julie Shah highlights the advantages of the new robots, showing that they have made manufacturing automation a less extr...Starting at €8.20
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"Sorry" Is Not Enough
Harvard Business ReviewArticle HBS-F1801A-EService and Operations ManagementThe first rule of customer service--when something goes wrong, apologize--can backfire. New research based, uniquely, on videos of actual customer interactions shows that after a point, apologies only heighten unhappy customers' frustration. Employees should worry less about displaying empathy and instead focus on creative, energetic attempts to solve the problem at hand.Starting at €8.20
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Nivea (A) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S07Service and Operations ManagementEl caso describe los esfuerzos de Beiersdorf, un líder mundial en la industria cosmética y cuidado de la piel, para generar y comercializar nuevos proyectos de I + D a través de la innovación abierta usando multitudes externos y análisis "netnographic". Beiersdorf, más conocido por su marca de consumo Nivea, tiene un riguroso proceso de investigación y desarrollo que ha llevado a muchos lanzamientos de productos exitosos, pero hay áreas de necesi...Starting at €8.20
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Is Your Supply Chain Sustainable
Harvard Business ReviewArticle HBS-R1010G-EService and Operations ManagementMembers of the HBR Advisory Council share their insights on the sustainability performance of their company's supply chains. Many say they feel hindered by forces beyond their control, such as cost, complexity, lack of information and know-how, and the sense that customers and investors are not deeply concerned about sustainability issues. And they overwhelmingly cite financial concerns as the chief obstacle to sustainability innovation in their ...Starting at €8.20
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Stuff: When Less Is More
L-Dopa; Harvard Business ReviewArticle HBS-F1503Z-EService and Operations ManagementToday we use far fewer materials to get the same things done--manufacture a PC, for instance, or produce a ton of steel. But with that efficiency has come an exponential increase in overall demand for resources. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20