Search results
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S08Service and Operations ManagementEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Starting at €5.74
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Agion Technologies
Fleming, Lee; Perry, Thomas DCase HBS-609070-EService and Operations ManagementStarting at €8.20
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Vertex Pharmaceuticals: R&D Portfolio Management (A)
Pisano, Gary P.; Fleming, Lee; Strick, Eli PeterCase HBS-604101-EService and Operations ManagementVertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will select two drug candidates from its internal research portfolio of four projects to develop on its own, without the help of strategic partners. CEO Joshua Boger and President Vicki Sato...Starting at €8.20
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Nivea (B)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614043-EService and Operations ManagementThis supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.Starting at €5.74
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R&D Portfolio Management (A) (Spanish version)
Pisano, Gary P.; Fleming, Lee; Strick, Eli PeterCase HBS-610S22Service and Operations ManagementVertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will select two drug candidates from its internal research portfolio of four projects to develop on its own, without the help of strategic partners. CEO Joshua Boger and President Vicki Sato...Starting at €8.20
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Supplement to InfoVision (A): Technology Transfer at Georgia Tech
Fleming, Lee; Quinn, James; Thursby, MarieCase HBS-607085-EService and Operations ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €8.20
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SpudSpy, Teaching Note
Fleming, Lee; Snow, Daniel C.Teaching Note HBS-607103-EService and Operations ManagementTeaching note to (605-059). An abstract is not available for this product.Starting at €0.00
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Commercializing an MRI Breakthrough
Fleming, Lee; Aptekar, JacobCase HBS-608064-EService and Operations ManagementThe challenges and best strategies for the commercialization of university technologies are illustrated in this case which documents an MRI breakthrough that arose from the Charles Marcus laboratory at Harvard. Students discuss the interdependencies of intellectual property protection, strategy choices for science based breakthroughs, and business models for university technology.Starting at €8.20
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Nivea (A)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614042-EService and Operations ManagementThe case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand Nivea, has a rigorous R&D process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel onlin...Starting at €8.20
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Nivea (A) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S07Service and Operations ManagementEl caso describe los esfuerzos de Beiersdorf, un líder mundial en la industria cosmética y cuidado de la piel, para generar y comercializar nuevos proyectos de I + D a través de la innovación abierta usando multitudes externos y análisis "netnographic". Beiersdorf, más conocido por su marca de consumo Nivea, tiene un riguroso proceso de investigación y desarrollo que ha llevado a muchos lanzamientos de productos exitosos, pero hay áreas de necesi...Starting at €8.20