Search results
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S08Service and Operations ManagementEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Starting at €5.74
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Kamaths Ourtimes Ice Creams: Eliminating the Bottleneck Effect
Amol Dhaigude; Debmallya Chatterjee; Saptarshi ChakrabartiCase IVEY-9B18D014-EEntrepreneurship, Service and Operations ManagementKamaths Ourtimes Ice Creams Pvt. Ltd., a company located in Mumbai, India, manufactured and distributed ice cream under the brand Natural Ice Cream. The company specialized in using natural flavours in its products, a fact that helped it carve a niche for itself among health-conscious customers. In April 2017, after witnessing great demand for its ice cream across the country, the company’s board of directors asked the director of operations to d...Starting at €8.20
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Nivea (B)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614043-EService and Operations ManagementThis supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.Starting at €5.74
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Nivea (A)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614042-EService and Operations ManagementThe case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand Nivea, has a rigorous R&D process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel onlin...Starting at €8.20
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Nivea (A) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S07Service and Operations ManagementEl caso describe los esfuerzos de Beiersdorf, un líder mundial en la industria cosmética y cuidado de la piel, para generar y comercializar nuevos proyectos de I + D a través de la innovación abierta usando multitudes externos y análisis "netnographic". Beiersdorf, más conocido por su marca de consumo Nivea, tiene un riguroso proceso de investigación y desarrollo que ha llevado a muchos lanzamientos de productos exitosos, pero hay áreas de necesi...Starting at €8.20
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DHL Global Forwarding: Consolidation Program
Kedar P. Joshi; Debmallya ChatterjeeCase IVEY-9B17D005-EService and Operations Management, StrategyOn October 13, 2015, the regional director of DHL Global Forwarding (DGF) was reviewing reports in preparation for a team meeting in Bengaluru, India. DGF provided air and ocean freight forwarding services. In September, the regional director’s team had successfully rolled out a new consolidation program in three Indian cities: Hyderabad, Bengaluru, and Chennai. While glancing through the respective consolidation teams’ reports, however, several ...Starting at €8.20
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Kamaths Ourtimes Ice Creams: Eliminating the Bottleneck Effect - Teaching Note
Amol Dhaigude; Debmallya Chatterjee; Saptarshi ChakrabartiTeaching Note IVEY-8B18D014-EService and Operations ManagementTeaching note for product 9B18D014.Starting at €0.00
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Marico Ltd.: Distribution Network Optimization
Aishwarya sadasivan; Ashish Pingulkar; Debmallya ChatterjeeExercise IVEY-W25851-EDecision Analysis, Service and Operations ManagementOn July 1, 2020, the co-head of the logistics and planning department at Marico Ltd., based in India, was reviewing reports on various issues related to stock inventory and warehousing. After studying the reports, he found that both lost opportunity and warehousing costs for the company were high. Compounding the problem was the ongoing COVID-19 pandemic, which had added pressure to the company’s impending cost pressures. Initially, Marico Ltd. h...Starting at €8.20
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Marico Ltd.: Distribution Network Optimization - Teaching Note
Aishwarya sadasivan; Ashish Pingulkar; Debmallya ChatterjeeTeaching Note IVEY-W25852-EDecision Analysis, Service and Operations ManagementTeaching note for product W25851.Starting at €0.00