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Clínicas Buenavista: Information for the Medical Director
Stein, Guido; Cebrecos, EnriqueCase E-127-EService and Operations ManagementThe following Wednesday Dr. Mackay, medical director and major shareholder in the Clínicas Buenavista was to have a meeting with Alejandro Lanzagorta, Business Manager at Eye Care, to negotiate lens prices for 2009. He had already told him on the phone that the group's buying potential was 4,000 multifocal lenses and 8,000 monofocal lenses so he should make a suitable offer, as they want to finalize the decision as soon as possible. However they ...Starting at €8.20
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Lentes multifocales de Eye Care: Información del Business Manager
Cebrecos, Enrique; Stein, GuidoCase E-128Marketing, Service and Operations ManagementEl lunes 12 de enero de 2009, El director médico de Buenavista acababa de llamar a Alejandro solicitando una oferta para 4.000 lentes multifocales DifraCare y 8.000 monofocales MonoCare. Después de meses de un cuidadoso trabajo de preparación, Alejandro Lanzagorta , Business Manager de Eye Care, empresa líder en el desarrollo y comercialización de productos ofálmicos, finalmente iba a lograr sentar a negociar al Dr Rud Mackay, director médico y ...Starting at €8.20
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Product Development Fundamentals
Iansiti, Marco; Toffel, Michael W.; Herman, Kerry; Kelley, JuliaCase HBS-617024-EService and Operations ManagementThis note introduces key managerial issues in new product development. It describes the product development funnel and alternative approaches to structuring product development teams including functional, lightweight, heavyweight, and autonomous/dedicated teams, which vary in their capacity to manage integration. More formal product development approaches including the stage-gate process and critical-path method are described, as are agile method...Starting at €8.20
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Eye Care Multifocal Lenses: Information for the Business Manager
Cebrecos, Enrique; Stein, GuidoCase E-128-EMarketing, Service and Operations ManagementOn Monday January 12, 2009 the medical director of Buenavista, had just made a telephone call to Alejandro asking for a quotation for 4,000 DifraCare multifocal lenses and 8,000 MonoCare monofocals. After months of careful preparation, Alejandro Lanzagorta, a Business Manager at Eye Care, the market leader in the development and marketing of ophthalmic products was at last going to be able to sit down and negotiate with Dr. Rud Mackay, the medica...Starting at €8.20
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Clínicas Buenavista: Información del director médico
Stein, Guido; Cebrecos, EnriqueCase E-127Service and Operations ManagementEl próximo miércoles, el Dr. Mackay, director médico y accionista mayoritario de Clínica Buenavista, tenía una reunión con Alejandro Lanzagorta ("Business Manager" de Eye Care) para negociar los precios de las lentes para el año 2009. Ya le había adelantado por teléfono que el potencial del grupo era de 4.000 lentes multifocales, y 8.000 lentes monofocales y que presentase una oferta adecuada, pues deseaban cerrar la decisión lo antes posible. Ta...Starting at €8.20
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StockX: The Stock Market of Things (Abridged)
Farronato, Chiara; Horton, John J; Lobb, Annelena; Kelley, JuliaCase HBS-621107-EService and Operations ManagementFounded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating aStarting at €8.20
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Student Success at Georgia State University (A)
Toffel, Michael W.; Mendelson, Robin; Kelley, JuliaCase HBS-621006-EService and Operations ManagementGeorgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/Starting at €8.20
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Student Success at Georgia State University (B)
Toffel, Michael W.; Mendelson, Robin; Kelley, JuliaCase HBS-621039-EService and Operations ManagementThis is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub's chatbot solution as a strategyStarting at €5.74