Search results
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Goodbaby Group: The Upfront Warehouse Decision
Huan Zheng; Yuanzheng Ma; Du Chen; Stephan VachonCase IVEY-9B20D018-EService and Operations Management, StrategyJinrun Li, chief operating officer for Goodbaby Group (Goodbaby), had to make a decision about opening a new store in a high-end mall in Shanghai, China. Goodbaby was going to manage the store for one of its clients, who had its own specifications for theStarting at €8.20
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Windows Vista
Edelman, BenjaminCase HBS-909038-EService and Operations ManagementMicrosoft designs, modifies, publicizes, and distributes Windows Vista -- against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own installed base, and how to mobilize partners to offer Vista-compatible systems.Starting at €8.20
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eBay Partner Network (A)
Edelman, Benjamin; Larkin, Ian I.Case HBS-910008-EService and Operations ManagementeBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affili...Starting at €8.20
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eBay Partner Network (C)
Edelman, Benjamin; Larkin, Ian I.Case HBS-910012-EService and Operations ManagementSupplements the (A) case.Starting at €5.74
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eBay Partner Network (A), (B), (C), and (D), Teaching Note
Edelman, Benjamin; Larkin, Ian I.Teaching Note HBS-910025-EService and Operations ManagementTeaching Note for 910008, 910009, and 910012.Starting at €0.00
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Ad Classification at Right Media, Pre-Class Slide Supplement (Standard)
Edelman, BenjaminCase HBS-911037-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Ad Classification at Right Media, Slide Supplement (Standard)
Edelman, BenjaminCase HBS-911038-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Mission Impossible Yummy77 Delivers Groceries within the Hour, PowerPoint Presentation
Edelman, BenjaminCase HBS-916703-EService and Operations ManagementPowerPoint supplement to case 916025.Starting at €8.20
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Goodbaby Group: The Upfront Warehouse Decision - Teaching Note
Huan Zheng; Yuanzheng Ma; Du Chen; Stephan VachonTeaching Note IVEY-8B20D018-EService and Operations ManagementTeaching note for product 9B20D018.Starting at €0.00
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How to Combat Online Ad Fraud
Edelman, BenjaminArticle HBS-F0912D-EService and Operations ManagementOnline advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.Starting at €8.20