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Gestione las experiencias, no las esperas
Bitran, Gabriel R.; Ferrer, Juan Carlos; Rocha e Oliveira, PauloArticle ART-1451Marketing, Service and Operations ManagementA los directivos les preocupa que sus clientes vean la espera como un engorro. Pero tal vez reducir el tiempo de espera no sea lo más conveniente, ya que los clientes no le dan tanta importancia. A partir de un estudio que aplica la psicología del comportamiento y los principios tradicionales del marketing a las operaciones, los autores proponen un nuevo modelo para ayudar a los negocios a gestionar la espera. Ofrecen seis ideas prácticas que mej...Starting at €8.20
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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221-EMarketing, Service and Operations ManagementLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Starting at €8.20
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Hudson's Seafood Corporation (A) and (B) - Teaching note
Landel, Robert D.; Samson, Cheryl L.Teaching Note DARDEN-OM-0875TN-EService and Operations ManagementTeaching note for products OM-0875 and OM-1391Starting at €0.00
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Hudson's Seafood Corporation (A) and (B) - Teaching note
Landel, Robert D.; Samson, Cheryl L.Teaching Note DARDEN-OM-0875TNService and Operations ManagementTeaching note for products OM-0875 and OM-1391Starting at €0.00
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El centro de llamadas de Linkality
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221Marketing, Service and Operations ManagementLinkality ocupa el octavo lugar en el ranking estadounidense de proveedores de servicios de Internet (ISP), con una base de aproximadamente 3 millones de usuarios. El caso se centra en la dirección del centro de llamadas de Linkality, donde tiene lugar aproximadamente el 85% de todos los contactos con los usuarios. Hal Paden, vicepresidente de operaciones, tiene como objetivo buscar formas de reducir los costes operativos y al mismo tiempo mejora...Starting at €8.20
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Hudson's Seafood Corporation (B): The Landing Restaurant
Landel, Robert D.; Samson, Cheryl L.Case DARDEN-OM-1391-EService and Operations ManagementThis B case, which accompanies "Hudson's Seafood Corporation (A)" (UVA-OM-0875), is ideal for use in service- and operations-management business courses. It presents the business decision made by an owner who has considered which option to focus on for each of his two restaurants: a distinctive service package or reshaping one restaurant around the market currently being successfully served by its sister restaurant. A teaching note (UVA-OM-0875TN...Starting at €5.74
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Don't Manage Waits, Manage Experiences
Bitran, Gabriel R.; Ferrer, Juan Carlos; Rocha e Oliveira, PauloArticle ART-1451-EMarketing, Service and Operations ManagementManagers worry that their customers will perceive waiting as an annoyance, but simply reducing the wait time may not be the answer. Indeed, as the authors argue, that's an outdated solution less relevant for today's new breed of customer. Using research that blends behavioral psychology and traditional marketing principles with operations, the authors propose a new framework to help businesses make better decisions about wait management. They off...Starting at €8.20
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Hudson's Seafood Corporation (B): The Landing Restaurant
Landel, Robert D.; Samson, Cheryl L.Case DARDEN-OM-1391Service and Operations ManagementThis B case, which accompanies "Hudson's Seafood Corporation (A)" (UVA-OM-0875), is ideal for use in service- and operations-management business courses. It presents the business decision made by an owner who has considered which option to focus on for each of his two restaurants: a distinctive service package or reshaping one restaurant around the market currently being successfully served by its sister restaurant. A teaching note (UVA-OM-0875TN...Starting at €5.74