Search results
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Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
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Eastman Tritan - Teaching Note
Raz, Gal; Elias, Allison; Kraft, TimTeaching Note DARDEN-OM-1494TN-EService and Operations ManagementTeaching note for product OM-1494Starting at €0.00
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Coopers & Lybrand in Hungary (B) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S03Service and Operations ManagementCoopers & Lybrand open an office in Hungary.Starting at €5.74
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Taco Bell Corp. (Spanish Version)
Schlesinger, Leonard A.; Hallowell, RogerCase HBS-602S03Service and Operations ManagementJohn Martin, director general de Taco Bell, trae a la compañía en línea con sus competidores a través de un cambio gradual durante la década de 1980. A principios de 1990, que adopta enfoques innovadores para mejorar los niveles de servicio al tiempo que reduce los precios, proporcionando una clara ventaja competitiva. Ilustra el poder del pensamiento innovador en una industria de servicios y demuestra la importancia de un enfoque coordinado y ho...Starting at €8.20
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Eastman Tritan
Raz, Gal; Kraft, Tim; Elias, AllisonCase DARDEN-OM-1494-EService and Operations ManagementThis case is used in Darden's Supply-Chain Operations elective. The field-based case gives supply-chain educators the ability to teach the newsvendor model with pricing under a capacity constraint using real-life decisions. By 2005, Eastman Chemical Company, based in Tennessee, had created a new specialty plastic, Tritan, which demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonat...Starting at €8.20
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Chevy Volt: Pricing and Capacity Decisions in Response to Government Incentives for the Electric Vehicle Industry
Raz, Gal; Ovchinnikov, Anton S.; Elias, AllisonCase DARDEN-OM-1519-EService and Operations ManagementAt the end of 2013, executives from General Motors (GM) must make decisions about what production capacity and price to allocate to the Chevrolet Volt electric vehicle considering the costs of supply chain shift necessary to make changes in the assembly process. Concerns about battery life, price, and driving range have influenced most consumers' decisions to continue to purchase conventional fuel vehicles despite the U.S. federal government's im...Starting at €8.20
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Coopers & Lybrand in Hungary (A) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S02Service and Operations ManagementMultinational professional services firm Coopers & Lybrand has decided to enter the Hungarian market and weighs its strategic options in light of the environment in which it will operate and its resources.Starting at €8.20
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Sears, Roebuck and Co. (A): Turnaround (Spanish Version)
Hallowell, RogerCase HBS-804S02Service and Operations ManagementEl director general de Sears se enfrenta a problemas que implican cambio de tendencia reciente de la compañía y la transformación en curso, incluyendo la gestión del cambio y el uso de rezagados (EE.UU.) indicadores o medidas principales.Starting at €8.20
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Monster.com: Success Beyond the Bubble (Spanish Version)
Hallowell, Roger; Reavis, CateCase HBS-805S02Service and Operations ManagementEn 2001, Monster.com era un sitio de Internet que, entre otras cosas, las personas que buscan trabajo conectadas con las organizaciones que desean contratar. Sus sustitutos de ayuda incluido querían de anuncios clasificados en los periódicos. Monstruo era una de las pocas empresas de Internet que habían resistido el estallido de la burbuja de Internet y continuó creciendo tanto en sus ingresos y ganancias a tasas por encima del 50% por año en 200...Starting at €8.20
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Taste of Frankenmuth: A Town in Michigan Thinks About Word-of-Mouth Referral (Spanish Version)
Hallowell, Roger; Hansen, AbbyCase HBS-810S14Service and Operations ManagementUna ciudad, "pequeña Baviera de Michigan," referencia discute boca-a-boca. Permite a los estudiantes para calcular el valor de la palabra de boca en boca y entender cómo aumentarlo.Starting at €8.20