Search results
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Fresh Connections (Spanish Version)
West, Jonathan; Harmeling, Susan S.; Kasper, Christian G.Case HBS-607S02Service and Operations ManagementMary Alice McKenzie se enfrenta a numerosos problemas en el crecimiento de su negocio de alimentos frescos preparados a base de Vermont. Ella tiene que hacer frente a problemas operacionales inmediatas - como los cuellos de botella y las decisiones de equipo de capital -, así como decidir sobre una posición estratégica a largo plazo. Este caso se investiga cómo se puede estructurar sus operaciones de hoy en día para aprovechar el crecimiento cont...Starting at €8.20
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Marriott International: The Next 90 Years, Teaching Note
Farronato, ChiaraTeaching Note HBS-620131-EService and Operations ManagementTeaching note for case 618017.Starting at €0.00
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Comparing Two Groups: Sampling and t-Testing
Bojinov, Iavor; Farronato, Chiara; Grushka-Cockayne, Yael; Shih, Willy; Toffel, Michael W.Case HBS-621044-EService and Operations ManagementThis note describes sampling and t-tests, two fundamental statistical concepts.Starting at €8.20
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E.I. du Pont de Nemours and Co. (B) (Spanish Version)
West, Jonathan; Kasper, Christian G.Case HBS-610S20Service and Operations ManagementDuPont debe decidir si se debe iniciar una nueva soja no GM (genéticamente modificado) que es tolerante a los aerosoles químicos. A la vista de las presentaciones rápidas de los productos modificados genéticamente por parte de competidores, DuPont se enfrenta al reto de garantizar la preservación de la identidad de su nuevo producto a través de la red de distribución agrícola. DuPont tiene que elegir el mejor modelo de negocio para gestionar esta...Starting at €5.74
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Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991 (Spanish Version)
Wheelwright, Steven C.; Pisano, Gary P.; West, JonathanCase HBS-616S07Service and Operations ManagementContornos de la evolución de la estrategia corporativa de fabricación de Lilly en la última década. El vicepresidente corporativo de fabricación debe decidir sobre la próxima fase de la estrategia de Lilly de la década de 1990, así como en qué medida y lo jugará el desarrollo del proceso a seguir. Proporciona datos que describen tres puntos diferentes en el proceso de desarrollo de productos a la que podría iniciarse la fabricación de desarrollo ...Starting at €8.20
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Innovation at Uber: The Launch of Express POOL
Farronato, Chiara; MacCormack, Alan; Mehta, SarahCase HBS-619003-EService and Operations ManagementSet in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a few minutes before being matched to a driver. Two weeks after the launch of Express POOL in six U.S. cities, Uber's product managers discover that if riders are made to wait five minu...Starting at €8.20
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Lexoo: Building a Long-Lasting Platform
Farronato, Chiara; Corsi, ElenaCase HBS-619019-EService and Operations ManagementLexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized Enterprises (SMEs) to find legal advice at low prices. At the time of the case in 2018, Lexoo had just started attracting larger companies in need of specialized legal advice as new...Starting at €8.20
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Marriott International: The Next 90 Years
Farronato, Chiara; Pisano, Gary P.Case HBS-618017-EService and Operations ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of on-line travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the previous decade the growing ubiquity of ...Starting at €8.20
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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArticle HBS-95205-EService and Operations ManagementGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Starting at €8.20
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StockX: The Stock Market of Things (Abridged)
Farronato, Chiara; Horton, John J; Lobb, Annelena; Kelley, JuliaCase HBS-621107-EService and Operations ManagementFounded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating aStarting at €8.20