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Zappos.com 2009: Clothing, Customer Service, and Company Culture, Teaching Plan
Frei, Frances X.; Lobb, AnnelenaTeaching Note HBS-614021-EService and Operations ManagementTeaching Plan for 612701.Starting at €0.00
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Marriott International: The Next 90 Years, Teaching Note
Farronato, ChiaraTeaching Note HBS-620131-EService and Operations ManagementTeaching note for case 618017.Starting at €0.00
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Comparing Two Groups: Sampling and t-Testing
Bojinov, Iavor; Farronato, Chiara; Grushka-Cockayne, Yael; Shih, Willy; Toffel, Michael W.Case HBS-621044-EService and Operations ManagementThis note describes sampling and t-tests, two fundamental statistical concepts.Starting at €8.20
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Innovation at Uber: The Launch of Express POOL
Farronato, Chiara; MacCormack, Alan; Mehta, SarahCase HBS-619003-EService and Operations ManagementSet in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a few minutes before being matched to a driver. Two weeks after the launch of Express POOL in six U.S. cities, Uber's product managers discover that if riders are made to wait five minu...Starting at €8.20
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Lexoo: Building a Long-Lasting Platform
Farronato, Chiara; Corsi, ElenaCase HBS-619019-EService and Operations ManagementLexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized Enterprises (SMEs) to find legal advice at low prices. At the time of the case in 2018, Lexoo had just started attracting larger companies in need of specialized legal advice as new...Starting at €8.20
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Bankruptcy in the City of Detroit
Gilson, Stuart C.; Mugford, Kristin; Lobb, AnnelenaCase HBS-215070-EService and Operations ManagementThe June, 2013 bankruptcy of the City of Detroit, Michigan was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load and increasing retiree costs. These financial strains led to cuts in basic public services, declines in population, and significant urban blight. The State of Michigan appointed an Emergency Manager, Kevyn Orr, to lead the ...Starting at €8.20
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Rapid-Fire Fulfillment (Spanish version)
Ferdows, Kasra; Lewis, Michael A.; MacHuca, Jose A.D.Article HBS-R0411GService and Operations ManagementWould you send a half-empty truck across Europe or pay to airfreight coats to Japan twice a week? Would you move unsold items out of your shop after only two weeks? Would you run your factories just during the day shift? Is this any way to run an efficient supply chain? For Español clothier Zara it is. Not that any one of these tactics is especially effective in itself. Rather, they stem from a holistic approach to supply chain management that op...Starting at €8.20
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Marriott International: The Next 90 Years
Farronato, Chiara; Pisano, Gary P.Case HBS-618017-EService and Operations ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of on-line travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the previous decade the growing ubiquity of ...Starting at €8.20
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StockX: The Stock Market of Things (Abridged)
Farronato, Chiara; Horton, John J; Lobb, Annelena; Kelley, JuliaCase HBS-621107-EService and Operations ManagementFounded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating aStarting at €8.20
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OpenNotes
Rayport, Jeffrey; Lobb, AnnelenaCase HBS-817080-EService and Operations ManagementIn 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors' visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app compatible with Apple C...Starting at €8.20