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Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187Service and Operations ManagementJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Starting at €8.20
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Banco Santander - Teaching Note: CEOs as Leaders and Strategy Designers
Kase, Kimio; Marinelli, FedericoTeaching Note SMT-62-ECorporate Governance, Service and Operations ManagementTeaching note for Banco Santander SM-1534-EStarting at €0.00
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Banco Santander: CEOs as Leaders and Strategy Designers
Kase, Kimio; Marinelli, FedericoCase SM-1534-ECorporate Governance, Service and Operations ManagementThe case describes Santander's three pronged business model, including the strategic use of IT and the persuance of the growth in size through cross-border M&A strategy, while concentrating single-mindedly on the retail banking activities. CEOs cognition process is analyzed based on Kase and Jacopin 2007 and Kase et al. 2005.Starting at €8.20
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Banco Santander: Los consejeros delegados como líderes y diseñadores de estrategias
Kase, Kimio; Marinelli, FedericoCase SM-1534Corporate Governance, Service and Operations Managementl caso describe el modelo de negocio del Santander, basado en tres pilares: un uso estratégico de la TI, el crecimiento en tamaño por medio de una estrategia de fusiones y adquisiciones internacionales, y un foco claro en las actividades de la banca comercial. El proceso de cognición de los consejeros delegados se analiza tomando como base Kase y Jacopin, 2007, y Kase et al. 2005.Starting at €8.20
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Administration: Organizing and Governing Innovation
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3446BC-EService and Operations ManagementInnovation isn't just hoping for serendipity and counting on random inspirations--innovation can be managed as a process. Organizational decisions therefore must be made for innovation processes, and yet too often companies fail to make them. As a result, their decisions end up being made informally--if at all. This chapter focuses on four critical decisions that should shape the organization and governance of your innovation process. This chapte...Starting at €8.20
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Stan Shih, Acer's Founder
Guerrero, Antonio; Kase, KimioCase SM-1557-ECorporate Governance, Service and Operations ManagementStan Shih along with his wife and other five people started a computer-related business in 1976 after visiting Silicon Valley. Thirty years on his firm, Acer, is ranked one of the top five PC manufacturer in the world successfully beating Japanese, American and European competitors. In the process personal computers have become a commodity. Because of its open architecture the competition is fought on the basis of cost leadership. Instead of com...Starting at €8.20
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Introduction: Innovation Tournaments Help to Identify Exceptional Opportunities
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3418BC-EService and Operations ManagementIn the game of innovation, no bet comes with a guarantee--there will always be risk involved. But that doesn't mean you can't become a better player by shifting the odds in your favor. Although some individual innovations can have fantastic returns, simply spending more on innovation overall won't necessarily lead to increased profits. A tool called the "return curve" will help you see the differences between marginal innovation opportunities and...Starting at €8.20
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Short-Term Profitability: Analyzing Near-Horizon Opportunities
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3442BC-EService and Operations ManagementInnovation aims to create exceptional value. Deciding which of your opportunities is truly exceptional is thus a critical element of the innovation process. In the early rounds of an innovation tournament, opportunities with the most promise are identified subjectively, but in the later rounds, when the field of opportunities has narrowed, you should augment and enhance your subjective judgments with quantitative analysis. This chapter provides t...Starting at €8.20
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Interdependence: Forming Opportunity Portfolios--Understanding Innovations in Context
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3443BC-EService and Operations ManagementYou can't maximize the success of a soccer team by hiring the best individual players. Similarly, you don't obtain the best innovation portfolio by picking those opportunities that are--in isolation--the most valuable. Considering each opportunity independently and simply selecting the most valuable ones fails because of interdependencies among them. Portfolio management, therefore, is about understanding interdependencies. This chapter introduce...Starting at €8.20
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Long-Term Profitability: Managing Far-Horizon Opportunities
Terwiesch, Christian; Ulrich, Karl T.Book Chapter HBS-3444BC-EService and Operations ManagementThe probability of success for a far-horizon innovation is low; when you're operating at innovation's frontiers, big risks will always plague you. The question for innovators isn't how to preclude them--it's which ones you should take and how to maximize your chances of success while minimizing the costs of failure. Far-horizon opportunities may not be right for every company, but this chapter will help you define your innovation frontier and red...Starting at €8.20