Search results
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Gestión del crédito a clientes: perspectiva de negocio y jurídica
Segarra, José Antonio; Sbert, HéctorTechnical Note JN-31Finance, Service and Operations ManagementEl decalaje o desajuste entre las operaciones ordinarias de negocio y su ciclo financiero da lugar a la aparición de circulantes. Los circulantes suponen siempre la afloración de costes financieros explícitos o de oportunidad y riesgos de que esas operaciones de negocio no acaben en su destino final, que no es otro que la caja. La nota aborda la gestión de los riesgos de crédito a clientes desde la perspectiva de negocio, aportando políticas prev...Starting at €8.20
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Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187Service and Operations ManagementJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Starting at €8.20
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Business Intelligence Software at SYSCO (Spanish version)
McAfee, Andrew; Wagonfeld, Alison BerkleyCase HBS-606S16Service and Operations ManagementThe large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI project and must determine exactly how much software to buy. She must also plan the BI implementation throughout the company. After conferring with Business Objects, the BI applicat...Starting at €8.20
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Scharffen Berger Chocolate Maker (A) (Spanish version)
Snow, Daniel C.; Wheelwright, Steven C.; Wagonfeld, Alison BerkleyCase HBS-607S43Service and Operations ManagementScharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics of alternative approaches to increasing output in both the short term and long term. Provides an opportunity for students to examine the existing process technology and flow, to unde...Starting at €8.20
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Commercial Decisions and Quantitative Analysis
Segarra, José AntonioTechnical Note MN-396-EMarketing, Service and Operations ManagementStarting at €8.20
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Port Aventura
Huete, Luis María; Kuppers V.; Segarra, José AntonioCase P-891Service and Operations ManagementPort Aventura se enfrenta al "efecto champán" en su segunda temporada. Este fenómeno consistía en la bajada del número de visitantes que históricamente experimentaban todos los parques temáticos y de atracciones en su segundo año de operaciones, una vez disipada la curiosidad de la novedad. Port Aventura estaba decidida a que no le ocurriese lo mismo. De hecho sus planes eran ambiciosos: superar con creces los tres millones de visitantes, mejorar...Starting at €8.20
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Decisiones comerciales y análisis cuantitativos
Segarra, José AntonioTechnical Note MN-396Marketing, Service and Operations ManagementNota para acompañar durante las primeras sesiones de un curso introductorio de dirección comercial, con el objetivo de exponer los aspectos analíticos cuantitativos más básicos. La nota describe los cálculos fundamentales para tomar decisiones de dirección comercial. Se describen los distintos tipos de costes, el margen de contribución y el punto de equilibrio. Además, se resuelve un ejemplo concreto y, en el Anexo, se plantea un problema compl...Starting at €8.20
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Port Aventura
Huete, Luis María; Kuppers V.; Segarra, José AntonioCase P-891-EService and Operations ManagementPortaventura faced the "champagne effect" in its second season. This consisted of a drop in the number of visitors, which all theme parks and amusement parks experienced in their second year of operations once the novelty had worn off. Portaventura decided to avoid this effect. In fact, their plans were ambitious: to achieve more than 3 million visitors, improve the yield of the project and create the best conditions for shareholders so that they...Starting at €8.20
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Genentech--Capacity Planning (Spanish version)
Snow, Daniel C.; Wheelwright, Steven C.; Wagonfeld, Alison BerkleyCase HBS-610S03Service and Operations ManagementWhile facilitating a complex clinical approval process over the next two to three years for a family of new cancer drugs, Genentech must develop a long-term capacity plan for a major class of new cancer products. Adding to the complexity and uncertainty is the fact that the lead time for planning, building, and certifying a new $600 million plus production-scale facility is five years. In addition, ensuring that the best process technology is inc...Starting at €8.20
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Scharffen Berger Chocolate Maker (A)
Snow, Daniel C.; Wheelwright, Steven C.; Wagonfeld, Alison BerkleyCase HBS-606043-EService and Operations ManagementScharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics of alternative approaches to increasing output in both the short term and long term. Provides an opportunity for students to examine the existing process technology and flow, to unde...Starting at €8.20