Search results
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Hongxuan Agriculture: Innovations in the Value Chain
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenCase IVEY-9B19D009-EService and Operations ManagementIn June 2018, the president of Hongxuan Agriculture Group (Hongxuan), which operated in the Chinese egg industry, was aware that an ongoing trade dispute between China and the United States might affect both his industry and future financing for his compaStarting at €8.20
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Canyon Mining Corporation: Heavy Mobile Equipment Procurement
Laseter, Timothy M.; Katz, Arnon; Choi, SihyunCase DARDEN-OM-1392-EService and Operations ManagementCanyon Mining intends to negotiate a long-term contract for haul trucks to use for surface mining, and a team from Censeo Consulting Group is tasked with developing a methodology to track cost changes over the past contract as input into the negotiation. The current project’s primary objective is to estimate the year-over-year trend in factory manufacturing margins for two different capacity trucks from two different equipment suppliers. These es...Starting at €8.20
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COLIN Co.: New Product Development - Teaching Note
Chong Wu; Hubert Pun; Zhenhua ZhangTeaching Note IVEY-8B17D024-EService and Operations ManagementTeaching note for product 9B17D024.Starting at €0.00
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Eastern Lotus Bank, Xiamen: Service Operations Management - Teaching Note
Chong Wu; Hubert Pun; Xiuyu ZhuTeaching Note IVEY-8B19D015-EService and Operations ManagementTeaching note for product 9B19D015.Starting at €0.00
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Hongxuan Agriculture: Innovations in the Value Chain - Teaching Note
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenTeaching Note IVEY-8B19D009-EService and Operations ManagementTeaching note for product 9B19D009.Starting at €0.00
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C&D Hotel, Xiamen
Chong Wu; Hubert Pun; Gregory S. Zaric; Deyuan ChenCase IVEY-9B15D002-EService and Operations Management, StrategyThe C&D Hotel, the first five-star deluxe hotel in Xiamen, a coastal city in China, needs to improve its service delivery process. In particular, the hotel’s customer service manager needs to present her plans for handling some recent customer complaints and decide how to compensate hotel guests for errors that have occurred during service delivery.Starting at €8.20
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COLIN Co.: New Product Development
Chong Wu; Hubert Pun; Zhenhua ZhangCase IVEY-9B17D024-EService and Operations Management, StrategyCOLIN, a producer of garment care products headquartered in Santa Barbara, California, was working with a large U.S. retailer to produce the Bristol, an innovative garment steamer that the retailer wanted to launch for the 2017 U.S. Thanksgiving season. To meet that deadline, COLIN would have one month less than was typically needed to launch a new product. This launch date left COLIN with limited time for research and development, manufacturing,...Starting at €8.20
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Product–Market Alignment
Markou, Panos; Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. MorganTechnical Note DARDEN-OM-1706-EService and Operations ManagementThe ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously generate value, even as their markets change. Traditionally, managers seeking to develop new products or reexamine current offerings have relied on frameworks that compare customer views on the desirability of various product features to the financia...Starting at €8.20