Search results
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Canyon Mining Corporation: Heavy Mobile Equipment Procurement
Laseter, Timothy M.; Katz, Arnon; Choi, SihyunCase DARDEN-OM-1392-EService and Operations ManagementCanyon Mining intends to negotiate a long-term contract for haul trucks to use for surface mining, and a team from Censeo Consulting Group is tasked with developing a methodology to track cost changes over the past contract as input into the negotiation. The current project’s primary objective is to estimate the year-over-year trend in factory manufacturing margins for two different capacity trucks from two different equipment suppliers. These es...Starting at €8.20
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S08Service and Operations ManagementEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Starting at €5.74
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Facelift at Olay (A) & (B), Teaching Note
Lal, Rajiv; Gupta, Sunil; Hull, OliviaTeaching Note HBS-521040-EService and Operations ManagementTeaching note to to 521011, 521002, and 521701.Starting at €0.00
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Nivea (A)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614042-EService and Operations ManagementThe case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand Nivea, has a rigorous R&D process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel onlin...Starting at €8.20
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Nivea (B)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-614043-EService and Operations ManagementThis supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.Starting at €5.74
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Nivea (A) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCase HBS-615S07Service and Operations ManagementEl caso describe los esfuerzos de Beiersdorf, un líder mundial en la industria cosmética y cuidado de la piel, para generar y comercializar nuevos proyectos de I + D a través de la innovación abierta usando multitudes externos y análisis "netnographic". Beiersdorf, más conocido por su marca de consumo Nivea, tiene un riguroso proceso de investigación y desarrollo que ha llevado a muchos lanzamientos de productos exitosos, pero hay áreas de necesi...Starting at €8.20
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Product–Market Alignment
Markou, Panos; Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. MorganTechnical Note DARDEN-OM-1706-EService and Operations ManagementThe ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously generate value, even as their markets change. Traditionally, managers seeking to develop new products or reexamine current offerings have relied on frameworks that compare customer views on the desirability of various product features to the financia...Starting at €8.20
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Facelift at Olay (A)
Gupta, Sunil; Lal, Rajiv; Hull, OliviaCase HBS-521011-EService and Operations ManagementBy October 2017, Procter & Gamble's skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay's competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ag...Starting at €8.20
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Facelift at Olay (B)
Gupta, Sunil; Lal, Rajiv; Hull, OliviaCase HBS-521002-EService and Operations ManagementThis supplement to Facelift at Olay (A) explains the major steps Procter & Gamble's skincare brand Olay took to reverse several years of declining sales.Starting at €5.74