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Canyon Mining Corporation: Heavy Mobile Equipment Procurement
Laseter, Timothy M.; Katz, Arnon; Choi, SihyunCase DARDEN-OM-1392-EService and Operations ManagementCanyon Mining intends to negotiate a long-term contract for haul trucks to use for surface mining, and a team from Censeo Consulting Group is tasked with developing a methodology to track cost changes over the past contract as input into the negotiation. The current project’s primary objective is to estimate the year-over-year trend in factory manufacturing margins for two different capacity trucks from two different equipment suppliers. These es...Starting at €8.20
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Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry
Shih, Willy; Wang, Jyun-ChengCase HBS-609089-EService and Operations ManagementThe government-led creation and incubation of the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like Taiwan Semiconductor Manufacturing Company (TSMC) and United Microelectronics Corporation (UMC) manufacture the designs of "fabless" design companies. The two have a combined global market share of close ...Starting at €8.20
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A Giant Among Women
Shih, Willy; Bernstein, Ethan S.; Bernstein, Maly Hout; Wang, Jyun-Cheng; Wei, Yi-LingCase HBS-610096-EService and Operations ManagementFew CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant produced over a million bikes per year with the Giant brand on fewer than 15% of them; by 2008, Giant was producing 6.4 million bicycles with 70% carrying the Giant brand. And in 2010,...Starting at €8.20
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Product–Market Alignment
Markou, Panos; Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. MorganTechnical Note DARDEN-OM-1706-EService and Operations ManagementThe ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously generate value, even as their markets change. Traditionally, managers seeking to develop new products or reexamine current offerings have relied on frameworks that compare customer views on the desirability of various product features to the financia...Starting at €8.20
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Chi Mei Optoelectronics
Shih, Willy; Yu, Howard; Shih, Chintay; Wang, Jyun-ChengCase HBS-608123-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the firm was able to become a global leader in the relatively short span of ten years. Such organic diversification...Starting at €8.20