Search results
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Artiem: Fresh People Hotels
Llano Irusta, Miguel Angel; Maiques Flores, LolaCase IIST-PI-176Service and Operations ManagementPara Artiem Fresh People Hotels, la satisfacción del cliente, tanto interno como externo, era clave y a ella se habían orientado –y se orientaban– buena parte de los esfuerzos de una compañía del sector turístico español nacida en Menorca, abonada a una suerte de relación causa–efecto: trabajadores satisfechos dan lugar a clientes satisfechos y a cuentas de resultados sostenibles. En 2013, Artiem Fresh People Hotels había entrado por primera vez...Starting at €8.20
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Kulicke and Soffa Industries, Inc.: Designing a Supply Chain Network
Yemen, Gerry; Raz, Gal; Davidson, Martin N.Case DARDEN-OM-1406-EService and Operations ManagementSupply chain network design choices and the challenges in implementing and understanding how alternatives influence firm performance are key management skills that can be applied to the case of a global company, Kulicke and Soffa Industries, Inc. (K&S), and its expansion strategy. Suitable for the MBA, EMBA, GMBA, and executive education programs, the case explores the decision to expand the company’s tool bonding capacity in order to manage its ...Starting at €8.20
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Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
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Sandvik Coromant Recycling Concept - Teaching Note
Raz, Gal; Schlosser, MichelTeaching Note DARDEN-OM-1407TN-EService and Operations ManagementTeaching note for product OM-1407Starting at €0.00
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Eastman Tritan - Teaching Note
Raz, Gal; Elias, Allison; Kraft, TimTeaching Note DARDEN-OM-1494TN-EService and Operations ManagementTeaching note for product OM-1494Starting at €0.00
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Estrategia omnicanal de Media Markt (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347Marketing, Service and Operations Management, StrategyEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se moví...Starting at €8.20
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Media Markt's Omnichannel Strategy (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €8.20
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Recuperaciones Unidas y Nacional Aurea, S.A.
Miravitlles, L.; Nueno, José Luis; Serra, FernandoCase P-586-EService and Operations ManagementStarting at €8.20
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Melià Hotels International. El proyecto de Calviá Beach
Llano Irusta, Miguel Angel; Maiques Flores, LolaCase IIST-PI-175Service and Operations ManagementEl proyecto de Calviá Beach, era una apuesta por la reconversión y posicionamiento de Magaluf, una zona turística de Mallorca donde Meliá ostentaba una posición dominante – con más de 3.500 habitaciones— y que la propia familia Escarrer había contribuido a poner en el mapa turístico allá por los años 60. En 2014, Meliá estaba terminando una nueva temporada en Mallorca en la que se consolidaban los resultados cosechados por el proyecto Calviá Beac...Starting at €8.20
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Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (B)
Yemen, Gerry; Raz, Gal; Davidson, Martin N.Case DARDEN-OM-1411-EService and Operations ManagementWhile much of the work on outsourcing to China focuses on the low cost and its tradeoffs, this case examines in depth the interaction between human capital and a firm’s cost and capabilities. Suitable for the MBA, EMBA, GEMBA, and executive education programs, the case presents a manufacturer of semiconductor assembly equipment looking to achieve growth in its wire bonding tools segment-in particular, capillaries and dicing saw blades-through geo...Starting at €5.74