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TEKCOM Corporation: Driving Future Growth
Vinh Quang Le; Chee Chuong Sum; Quang Huy Vu; Ich Tuan HoangCase IVEY-9B18D019-EEntrepreneurship, Service and Operations Management, StrategyTEKCOM Corporation (TEKCOM) was one of the largest exporters of film-faced plywood (FFP) in Vietnam. The company experienced double-digit growth in its FFP trading business from 2005 to 2011. In 2012, TEKCOM ventured into FFP manufacturing. However, after building strong brand equity in both local and foreign markets as a mid-range FFP producer, TEKCOM faced a major constraint to its growth ambition. Veneer, a key raw material for making FFP, was...Starting at €8.20
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Cómo el diseño puede mejorar la rentabilidad y el impacto social
Sosa, Manuel E.Article ART-3169Innovation and Change, Service and Operations ManagementMuchos directivos enfocan los problemas con la mentalidad de un ingeniero: hacer bien un producto y asegurarse de que funciona. Los diseñadores, en cambio, se preguntan primero si el producto en cuestión es el más adecuado. En este artículo, el autor expone cómo las empresas pueden crear una cultura del diseño y pone como ejemplos el EGGS Design de Oslo y el ArtCenter College of Design de Pasadena. También explica que la clave para conseguirlo es...Starting at €8.20
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How Design Can Boost Social Impact and Business Results
Sosa, Manuel E.Article ART-3169-EInnovation and Change, Service and Operations ManagementMany managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring togethe...Starting at €8.20
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Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
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Sus ingenieros hablan entre s cuando deben hacerlo
Sosa, Manuel E.; Eppinger, Steven D.; Rowles, Craig M.Article HBS-R0711JService and Operations ManagementLa comunicación no puede estar en la mente de los gerentes en empresas que diseñan productos complejos y de alta ingeniería, pero debería ser. Cuando se producen errores, a menudo es porque los equipos de los componentes del producto no pueden hablar. Las consecuencias pueden ser enormes: Ford y Bridgestone Firestone perdieron mil millones por no coordinar el diseño de la Explorer con el diseño de sus neumáticos. Los principales retrasos y sobrec...Starting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (A) and (B) (TN)
Hutchison-Krupat, Jeremy; Craddock, JennyTeaching Note DARDEN-OM-1560TN-EService and Operations ManagementTeaching note for product OM-1560Starting at €0.00
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Transportation and Consolidation at Elevalt Ltd.
Hutchison-Krupat, Jeremy; Goldberg, Rebecca; Keswani, TarunCase DARDEN-OM-1490-EService and Operations ManagementChris Summers knew he had an important set of recommendations to make regarding his company’s strategic operations. Summers had been with Elevalt Ltd. (EVT)—a leading oil field services (OFS) company based in Austin, Texas—for nearly five years. As VP of supply chain management, he often made decisions that had a material impact on the way the company conducted operations. But this was the first time EVT had ever considered consolidating its dist...Starting at €8.20
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Belle, Inc.
Hutchison-Krupat, Jeremy; Kraft, Tim; Weiss, Elliott N.Case DARDEN-OM-1518-EService and Operations ManagementCharlie Reese, an operations manager for a fragrance manufacturer, is given a directive to reduce costs in order to free up working capital for other initiatives. Reese discovers that his initial plan to approach the problem from an inventory perspective would be unsustainable. In evaluating his options, he must determine which other areas of the production process to focus on.Starting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (A)
Hutchison-Krupat, Jeremy; Craddock, JennyCase DARDEN-OM-1560-EService and Operations ManagementThis case is set on the verge of Microsoft initiating a TV white-space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology’s performance in the region provides a view of the risks organizations face early on in the innovation process, particularly when decisions are decentralized and overseen at a local level. MS and its public partners in the Philippines were excited about the possibility of setting up ...Starting at €8.20
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Connecting the Dots at Microsoft: Global Planning for a Local World (B)
Hutchison-Krupat, Jeremy; Craddock, JennyCase DARDEN-OM-1561-EService and Operations ManagementThis case is set on the verge of Microsoft initiating a TV white space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology’s performance in the region provides a view of the risks organizations face early on in the innovation process, particularly when decisions are decentralized and overseen at a local level. MS and its public partners in the Philippines were excited about the possibility of setting up ...Starting at €5.74