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SicherPro Security at Truckzeit
de Santiago, RafaelCase AD-346-EDecision Analysis, Service and Operations ManagementSicherPro offers global and specialized security services that, combined with the most advanced technologies, seek maximum efficiency for companies' business management. A typical problem the company faces is how to assign security officers in such a way that the customer's needs are met and, at the same time, the assignment is as efficient as possible. The case deals with the problem of assigning scarce resources (guards, in this case) in the mo...Starting at €8.20
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WoKou Robotics
de Santiago, RafaelCase AD-372-EDecision Analysis, Service and Operations ManagementWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCase DARDEN-OM-1717-EService and Operations ManagementThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Starting at €8.20
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Growth Hacking Online Education
Grushka-Cockayne, Yael; Cowan, AlexCase DARDEN-OM-1719-EService and Operations ManagementThis case explores the work of a Darden faculty member, Alex Cowan, to assess the demand for a public version of the software development course he taught at Darden. It was no secret that with the technology sector surging, general management jobs in tech were both a growing category and exciting career trajectory. However, managers in the sector tended to work in small, interdisciplinary agile teams. Creative confidence in going from idea to des...Starting at €8.20
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Continuous Design Using Hypothesis-Driven Development
Cowan, AlexTechnical Note DARDEN-OM-1740-EService and Operations ManagementThis technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design (HDD). Continuous design applies the proposition that rather than doing a large amount of design and research up front, a team is better off building smaller, specific items, testing them with users, and iteratively changing the design based on what it learns. HDD operates from the foundation that...Starting at €8.20
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Facilitating Digital Development with Agile User Stories
Cowan, AlexTechnical Note DARDEN-OM-1739-EService and Operations ManagementImplicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and iterate upon a user experience that invites high engagement. An important part of gathering this data is having actual users test the product, but in order to learn what testable criteria constitute successful user behaviors, managers and teams can employ user stories, testable micronarratives abo...Starting at €8.20
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eBay Partner Network (A)
Edelman, Benjamin; Larkin, Ian I.Case HBS-910008-EService and Operations ManagementeBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affili...Starting at €8.20
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eBay Partner Network (C)
Edelman, Benjamin; Larkin, Ian I.Case HBS-910012-EService and Operations ManagementSupplements the (A) case.Starting at €5.74
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eBay Partner Network (A), (B), (C), and (D), Teaching Note
Edelman, Benjamin; Larkin, Ian I.Teaching Note HBS-910025-EService and Operations ManagementTeaching Note for 910008, 910009, and 910012.Starting at €0.00