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Innovation Strategy at Microsoft: Clouds on the Horizon - Teaching Note
Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1387TN-EService and Operations ManagementTeaching note for product OM-1387Starting at €0.00
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United Beverages: Product Development Genius or One-Hit-Wonder? - Teaching Note
Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1335TN-EService and Operations ManagementTeaching note for product OM-1335Starting at €0.00
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The Ins and Outs of Open Innovation
Chao, Raul O.Technical Note DARDEN-OM-1495-EService and Operations ManagementThis technical note explores open innovation--initiatives that are executed with organizations or individuals outside the typical boundaries of the R&D organization. Through a broadening of the interpretation of open innovation, the note aims to help managers who are trying to be more open with their innovation initiatives. Understanding what works or what doesn’t work in different settings helps answer questions such as these: What types of proj...Starting at €8.20
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What Is Operations Management?
Chao, Raul O.Technical Note DARDEN-OM-1586-EService and Operations ManagementThis technical note outlines some basic concepts in operations management. This includes defining exactly what operations management is all about, explaining the key components of operations management, and understanding the types of decisions that are typically taken in operations management settings. The technical note is appropriate for an operations management course at the advanced undergraduate or graduate level.Starting at €8.20
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SicherPro Security at Truckzeit
de Santiago, RafaelCase AD-346-EDecision Analysis, Service and Operations ManagementSicherPro offers global and specialized security services that, combined with the most advanced technologies, seek maximum efficiency for companies' business management. A typical problem the company faces is how to assign security officers in such a way that the customer's needs are met and, at the same time, the assignment is as efficient as possible. The case deals with the problem of assigning scarce resources (guards, in this case) in the mo...Starting at €8.20
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WoKou Robotics
de Santiago, RafaelCase AD-372-EDecision Analysis, Service and Operations ManagementWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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How Operations Impacts Financial Performance
Chao, Raul O.; Goldberg, RebeccaTechnical Note DARDEN-OM-1779-EService and Operations ManagementThis note explains the building blocks of common financial performance metrics and show how operations affect those metrics. Return on assets (ROA) and return on equity (ROE) are two key measures of the financial performance of a firm. ROA captures the operational aspects of the firm while ROE captures the financing decisions of the firm.Starting at €8.20
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United States Patent and Trademark Office: Closing the Gap on Pendency in Class 705 Business Methods
Chao, Raul O.; McCray, LauranTechnical Note DARDEN-OM-1358-EService and Operations ManagementThe United States Patent and Trademark Office (USPTO) experiences overwhelming demand for patents in Class 705: Business Methods. The current resources and process design are not sufficient to handle the incoming patents, and the result is extremely long wait times for patents to be granted. This technical note describes the history of the USPTO, the Business Methods Class, and the process for granting patents.Starting at €8.20
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Innovation Strategy at Microsoft: Clouds on the Horizon
Chao, Raul O.; Kavadias, Stylianos (Stelios)Case DARDEN-OM-1387-EService and Operations ManagementMicrosoft employs 90,000 people and its products affect millions of users around the world every day. Developing the next version of Windows or Office is easy for Microsoft, but the company has struggled when it comes to more radical innovation. Intense competition from Google, Apple, and others threatens a business model that has delivered tremendous success over 25 years. This case highlights the strategic challenges facing Microsoft and provid...Starting at €8.20