Search results
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Agion Technologies
Fleming, Lee; Perry, Thomas DCase HBS-609070-EService and Operations ManagementStarting at €8.20
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Allianz Turkey: Focus on the Customer (A)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316093-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €8.20
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Migros Turkey: Scaling Online Operations During COVID-19 (C)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621062-EService and Operations ManagementThe case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented surge in demand in online groceries. Between the first official case in Turkey in March and August, customers have flocked to online shopping and Migros' teams have been busy tryin...Starting at €5.74
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Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670-EEconomics, Service and Operations Management, StrategyCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Starting at €8.20
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Vertex Pharmaceuticals: R&D Portfolio Management (A)
Pisano, Gary P.; Fleming, Lee; Strick, Eli PeterCase HBS-604101-EService and Operations ManagementVertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will select two drug candidates from its internal research portfolio of four projects to develop on its own, without the help of strategic partners. CEO Joshua Boger and President Vicki Sato...Starting at €8.20
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R&D Portfolio Management (A) (Spanish version)
Pisano, Gary P.; Fleming, Lee; Strick, Eli PeterCase HBS-610S22Service and Operations ManagementVertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will select two drug candidates from its internal research portfolio of four projects to develop on its own, without the help of strategic partners. CEO Joshua Boger and President Vicki Sato...Starting at €8.20
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Supplement to InfoVision (A): Technology Transfer at Georgia Tech
Fleming, Lee; Quinn, James; Thursby, MarieCase HBS-607085-EService and Operations ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €8.20
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SpudSpy, Teaching Note
Fleming, Lee; Snow, Daniel C.Teaching Note HBS-607103-EService and Operations ManagementTeaching note to (605-059). An abstract is not available for this product.Starting at €0.00
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Commercializing an MRI Breakthrough
Fleming, Lee; Aptekar, JacobCase HBS-608064-EService and Operations ManagementThe challenges and best strategies for the commercialization of university technologies are illustrated in this case which documents an MRI breakthrough that arose from the Charles Marcus laboratory at Harvard. Students discuss the interdependencies of intellectual property protection, strategy choices for science based breakthroughs, and business models for university technology.Starting at €8.20
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Allianz Turkey: Focus on the Customer (B)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316094-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €5.74