Search results
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Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
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Operations Management: An Introduction to Process Analysis
Kraft, TimTechnical Note DARDEN-OM-1556-EService and Operations ManagementThis technical note introduces students to fundamental concepts in process analysis and is appropriate for both undergraduate and MBA students in an introductory operations management course. It can be used as a stand-alone text for a lecture-based course or supplement for a case-based course. Concepts are broken out by section so that readings can be partitioned by class topic. Definitions of key terms are emphasized throughout the note, and a g...Starting at €8.20
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Zappos Customer Loyalty Team - Teaching Note
Laseter, Timothy M.; Kraft, Tim; Metz, JoshuaTeaching Note DARDEN-OM-1452TN-EService and Operations ManagementTeaching note for product OM-1452Starting at €0.00
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NoBull Burger - Teaching Note
Freeland, James R.; Kraft, TimTeaching Note DARDEN-OM-1479TN-EService and Operations ManagementTeaching note for product OM-1479Starting at €0.00
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Eastman Tritan - Teaching Note
Raz, Gal; Elias, Allison; Kraft, TimTeaching Note DARDEN-OM-1494TN-EService and Operations ManagementTeaching note for product OM-1494Starting at €0.00
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Supply Chain Management at Beautiful Bags - Teaching Note
Weiss, Elliott N.; Kraft, TimTeaching Note DARDEN-OM-1522TN-EService and Operations ManagementTeaching note for product OM-1522Starting at €0.00
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Estrategia omnicanal de Media Markt (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347Marketing, Service and Operations Management, StrategyEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se moví...Starting at €8.20
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Media Markt's Omnichannel Strategy (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €8.20
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Recuperaciones Unidas y Nacional Aurea, S.A.
Miravitlles, L.; Nueno, José Luis; Serra, FernandoCase P-586-EService and Operations ManagementStarting at €8.20
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A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TN-EService and Operations ManagementTeaching Note for the product OM-1708Starting at €0.00