Search results
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Estrategia omnicanal de Media Markt (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347Marketing, Service and Operations Management, StrategyEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se moví...Starting at €8.20
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Media Markt's Omnichannel Strategy (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €8.20
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Recuperaciones Unidas y Nacional Aurea, S.A.
Miravitlles, L.; Nueno, José Luis; Serra, FernandoCase P-586-EService and Operations ManagementStarting at €8.20
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Media Markt's Omnichannel Strategy (B)
Clemares, Fuencisla; Nueno, José LuisCase M-1348-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €5.74
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Denial of Service Attack (Spanish version)
Austin, Robert D.; Leibrock, Larry; Murray, AlanCase HBS-603S06Service and Operations ManagementDescribes a new CIO trying to manage a denial of service (DOS) attack against his e-retailing business. The attack and its aftermath provide students an opportunity to discuss the business issues that are interwoven with computer security issues.Starting at €8.20
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Ant Financial (B)
Zhu, Feng; Zhang, Ying; Palepu, Krishna G.; Woo, Anthony K.Case HBS-618041-EService and Operations ManagementHeadquartered in Hangzhou (China), Ant Financial has grown into a fintech "Unicorn." The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu'e Bao), wealth management (Ant FortuneStarting at €5.74
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Ant Financial (C)
Zhu, Feng; Zhang, Ying; Palepu, Krishna G.; Woo, Anthony K.Case HBS-618042-EService and Operations ManagementHeadquartered in Hangzhou (China), Ant Financial has grown into a fintech "Unicorn." The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu'e Bao), wealth management (Ant FortuneStarting at €5.74
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IPremier Co. (C): Denial of Service Attack (Spanish Version)
Austin, Robert D.; Leibrock, Larry; Murray, AlanCase HBS-611S01Service and Operations ManagementComplementa el caso (A).Starting at €5.74
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IPremier Co. (B): Denial of Service Attack (Spanish Version)
Austin, Robert D.; Leibrock, Larry; Murray, AlanCase HBS-615S10Service and Operations ManagementComplementa el caso (A).Starting at €5.74
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Estrategia omnicanal de Media Markt (B)
Clemares, Fuencisla; Nueno, José LuisCase M-1348Marketing, Service and Operations Management, StrategyEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se movía...Starting at €5.74